Marketing Timelines for Creative - Email Channel

[Kiersten_Kollins]

Our teams are revisiting our current timelines that we have for creative design and approvals and we are curious to know what others organizations are marching towards. For some context, a large percentage of our emails are designed, approved and released within 7 business days. Prior to COVID, we were working on timelines that were 10 – 12 business days but were not up against supply chain delays since we have a heavy emphasis on footwear product.

Thank you!