Looking for someone who would be willing to chat one on one on how they are using agile in a Creative workflow.

Hi @Andrea DiMauro-Walton‚ Andrea! Sorry, I was out on Friday. I love this question. Would you be comfortable if we do the chatting here in the group, so that others can see the same things, and maybe some will jump in? This is a very new group, so we're still building conversation. Obviously, only share things that you could share in a public space - no NDA stuff. :-)

And, in my experience, getting Marketing and Product aligned was a slow process, but kind of necessary to take it slow, so that we didn't invest a ton in huge experiments. First, we started by just looking at each others work. Marketing would look at the Product "Epics" (not sure what your company is calling them, but these were "quarter" sized things, not 2-week sized things). And we got Product and Marketing leads in the same room for strategy and "why" conversations every quarter. As that happened, there were at first questions like "why do we have to waste our time seeing their stuff", but then we got to "oh, you're building that messaging, or targeting that persona? I didn't realize that... let's adjust...". At the same time, the Marketing team was just looking at their own work and practice breaking it into smaller increments of value.

This might be starting too high level - what do you think? Can you share a little more of the specifics? Thanks!!

Hi Andrea,

This is such a good question. I know we have a few other customers who have joined this group... maybe some of them would be interested in chatting with you? @Zuleika Acevedo‚ @Michelle Ray‚ @Steven Enos‚ Just adding you here to Andrea's convo to see if you guys have any ideas for how she might get started.

Thanks,

Kyna

Hi Andrea,

I previously managed the studio team at Workfront before transitioning to my new role. We didn't manage in Sprints, as we couldn't be constrained by the due date being the sprint end date. Instead, we managed everything on the Kanban board and used Scrum meetings to help our team communicate. This required me to work closely with stakeholders to understand what was driving due dates and to manage the backlog very closely. It's best to set WIP limits so you don't over-schedule your team, and it also allows you to keep some "open" time if needed for those last-minute projects that always seem to derail a sprint.

In previous roles, I did manage creative teams in Sprints. With one organization I was able to manage this easily as we had dedicated resources to that team (marketing manager [product owner], project manager [scrum master], content strategist, copywriter, designer, development), and this allowed us easily to align as we didn't have to share resources. With shared resources, it's best if you can find alignment to a particular team within the product lifecycle org to test Scrum. You will want to establish what you want to measure with this team and be sure to capture that data before and after.

I have some great resources I can share with you regarding Agile Marketing. These are not Workfront specific resources, some of them from the certification I just received in Agile Marketing. Would you be interested in these?

Thank you! Hope you have a great day.

Melissa Talcott