LEAP Session Q+A: Disney: Delivering Galactic Results with Workfront | Community
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NickZa
Level 2
July 27, 2020
Question

LEAP Session Q+A: Disney: Delivering Galactic Results with Workfront

  • July 27, 2020
  • 2 replies
  • 992 views

I'm here to answer all your questions about how Workfront helped us launch the Star Wars: Galaxy's Edge campaign across both Disneyland Resort and Walt Disney World!

One of my favorite aspects of Workfront with regards to this campaign was how we were able to organize our brands, campaigns, and jobs across both coasts optimizing our bi-coastal workflow. How has Workfront helped you manage workflows across multiple time zones with different teams?

If you didn't get a chance to watch our session, here is a link. Let me know your thoughts and questions. I look forward to connecting with everyone.

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    2 replies

    MoniqueEvans
    Community Advisor
    MoniqueEvansCommunity Advisor
    Community Advisor
    July 27, 2020

    Firstly! I'm also a huge Star Wars fan and actually went to Galaxy's Edge in Orlando earlier this year. Absolutely amazing!!

    Now that I got that fangirl moment out of the way. I really appreciated this session explaining how you were able to be efficient and effective. I saw a lot of similarities between Yellow Shoes and my own In-House Marketing Group and definitely want to pick your brain!

    How did you go about defining the project ownership across the various roles? We tend to have trouble with cross-functional teams wanting to own the individual campaign deliverables but not the campaign itself.

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      NickZaAuthor
      Level 2
      July 27, 2020

      Hi Monique! Thank for your comments and question. As you can imagine, i'm also a big fan so working on this was a very big deal for me.

      Project ownership can be a difficult thing to determine on something this large across multiple time zones with more than one site location opening. For us, our first step was determining a Core team. Someone was chosen across each discipline to represent within the Core team and attend the Core team meetings. How this plays out in Workfront, is that we created a separate Campaign within a larger, all encompassing Brand that was based around Creative Development. This way, our Core team worked on the creative conceit of the campaign. When that was developed and approved, it trickled down to each campaign site team to leverage and own the specific executions that had their own delivery and live dates. For us, this minimized ownership debate and within Workfront, it provided a singular beacon across the larger initiative.

      I hope that answered your question and was helpful in providing insight into how we managed such a large project. Let me know if you have any follow up questions.

        MoniqueEvans
        Community Advisor
        MoniqueEvansCommunity Advisor
        Community Advisor
        July 27, 2020

        So helpful! We've constantly have debated on if we should have one giant project or smaller deliverable based projects. Did you use cross-project predecessors to tie everything together in Workfront?

        Also can you talk a little about how you used Workfront for communication updates since your teams were not in the same time zone or physical location?

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          AdinaPi1
          Level 9
          July 27, 2020

          Disneyland Annual Passholder here!! Luckily I got to go on March 6 just before it closed. Rise of the Resistance was fantastic!

          What are some of the most popular reports your organization uses?

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            NickZaAuthor
            Level 2
            July 27, 2020

            Hi Adina! Thank you for your question and AP support!

            We generate an obscene amount of reports, ha-ha. I think that is because we have so many projects and work streams happening simultaneously. Some of our most popular ones are number of projects by line of business, number of projects by milestone, number of projects by communication channel, and projects by status condition.

            We also generate personalized reports for each Project Manager, Traffic Manager, and Account Manager that we turn into dashboards for them to work from.

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