How do you structure campaigns with many deliverables? | Community
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TammySa
February 1, 2019
Question

How do you structure campaigns with many deliverables?

  • February 1, 2019
  • 15 replies
  • 2169 views
Help! I wish the Program function was able to disseminate campaign elements that common to the various projects associated with the Program. For example, we have a large event that has varying projects and timelines associated with it but I don't want to copy/paste objectives for the overall campaign into every single project. I also feel it is too much to make my creative team navigate backwards when they need this information. Does anyone have any good advice on building campaign briefs with multiple deliverables in workfront? Thanks! Tammy Samisch Weissman's Theatrical Supplies, Inc.
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MoniqueEvans
Community Advisor
MoniqueEvansCommunity Advisor
Community Advisor
February 4, 2019
Thanks, Jill I totally agree and appreciate hearing the different ways people are using native features. All of this has been extremely helpful and I will be using these scenarios in my own instance. Monique Evans Stanley Black & Decker, Inc.
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JillAc
Level 10
February 5, 2019
It sounds to me that if you have a campaign with multiple Projects that are connected to each other with cross-project predecessors, and if you group them into a Program then you have a way to display all the projects together in a grouping view, which sounds like a nice solution. Jill Ackerman
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MadeleineBr
Level 2
February 7, 2019
There seems to be many ways to do this. Here's another option we are testing out: Open up the campaign or program (as we call it) as a project in WF. Then each creative component (ie: ad, flyer, etc) is converted from an issue to a task under that program. Thoughts? Madeleine Bronstone LeapPoint
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TerryHy
Level 8
February 7, 2019
For us, our 'campaigns' are 'programs', and each 'deliverable' is a project associated to the program. Each deliverable is a separate project because each has its own deadline(s), task (template) workflow, etc. For example: Program: ABC Product Launch Project A: ABC Flyer Project B: ABC Email 1 Project C: ABC Email 2 Project D: ABC Banner Stand Project E: ABC E-Brochure Terry Hynd EBSCO Information Services
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TinaHu1
Level 3
February 22, 2019
Hi Angie - just curious when you say you have "1 campaign with multiple projects or deliverables in them at the project level" is the "campaign" a separate object? Or is the label "campaign" describing this multiple projects? So say you have 5 projects, altogether they are the "campaign" - as opposed to some of the other suggestions of having a Program (object) as an umbrella? Thank you! Tina Huang Optum
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