Examples of Marketing Programs

[DonnaBr4]

Would anyone have any examples on how you structured Marketing Programs?  I have a team struggling on how best to structure their programs. 

[Jvenkat · Accepted solution]

Hello @DonnaBr4 

1. By Campaign or Objective:

     Marketing Programs
├── Brand Awareness
├── Product Launch
├── Social Media
├── Email Marketing
├── Online Ads
├── Offline Events
├── Customer Retention
├── Upsell / Cross-sell

2.By Channel:

   Marketing Programs
├── Email Marketing
├── Social Media Marketing
├── Content Marketing
├── Events
├── SEO
├── PPC Campaigns

3.By Target Market

Marketing Programs
├── North America Market
├── European Market
├── Small & Medium Business Segment
├── Enterprise Segment
├── Industry A
├── Industry B

Hope this helps

[DonnaBr4]

Thanks Jvenkat!