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Examples of Marketing Programs

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Level 2

Would anyone have any examples on how you structured Marketing Programs?  I have a team struggling on how best to structure their programs. 

1 Accepted Solution

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Correct answer by
Level 4

Hello @DonnaBr4 

 

1. By Campaign or Objective:

     Marketing Programs
├── Brand Awareness
├── Product Launch
├── Social Media
├── Email Marketing
├── Online Ads
├── Offline Events
├── Customer Retention
├── Upsell / Cross-sell

 

2.By Channel:

   Marketing Programs
├── Email Marketing
├── Social Media Marketing
├── Content Marketing
├── Events
├── SEO
├── PPC Campaigns

 

3.By Target Market

Marketing Programs
├── North America Market
├── European Market
├── Small & Medium Business Segment
├── Enterprise Segment
├── Industry A
├── Industry B

 

Hope this helps

 

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2 Replies

Avatar

Correct answer by
Level 4

Hello @DonnaBr4 

 

1. By Campaign or Objective:

     Marketing Programs
├── Brand Awareness
├── Product Launch
├── Social Media
├── Email Marketing
├── Online Ads
├── Offline Events
├── Customer Retention
├── Upsell / Cross-sell

 

2.By Channel:

   Marketing Programs
├── Email Marketing
├── Social Media Marketing
├── Content Marketing
├── Events
├── SEO
├── PPC Campaigns

 

3.By Target Market

Marketing Programs
├── North America Market
├── European Market
├── Small & Medium Business Segment
├── Enterprise Segment
├── Industry A
├── Industry B

 

Hope this helps