Dates in Project Naming Conventions

asking out of curiosity -- why are you seeking to put a date into your project names, if you don't care which date you use? 

If it's just to distinguish between them, in cases where you have duplicate names, I would suggest making sure you use a date that never changes. For example, if your project go-live date frequently changes, your project owner might frequently forget to rename the project. So it might be better in that case to go with project conversion date, or even request date if it comes to that. Just one less thing to forget to do.

In order to help with the duplicate name thing, I'd also recommend you put the date first (e.g. YYMM_Campaign_etc.) so that users who are faced with similar-looking project names can immediately sort the names in a more helpful way.

KellyHa3, we do Reference | Campaign | YYYY Deliverable.  So example, is 1234567 | Summer Binge | 2024 Paid Search #1.  We're not particular in the date but having the year info can help for reporting if you're wanting to see all work for a certain year.  The pipe made it a little easier to read according to our users so we stuck with it.

We do the following: custom project #_channel_go live date of campaign_name of campaign

Example: P240001_em_12-4_holiday_promo, P241005_dm_12-15_brand_mailer

The custom project number is generated using Fusion and the last 2 digits of the year are the first 2 numbers after the letter P.

We use these titles for our creative project file names and folders in our DAM system so we keep the naming pretty short and concise. We have acronyms for our marketing channels.

@kellyha3 just checking in! Were you able to get this resolved? If one of the replies above helped—whether it completely solved the issue or simply pointed you in the right direction—marking it as accepted can make it much easier for others with the same question to find a solution. And if you found a different way to fix it, sharing your approach would be a great contribution to the community. Your follow-up not only helps close the loop but also ensures others benefit from your experience. Thanks so much for being part of the conversation!