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JenniferDe2
Level 2
November 12, 2021
Question

Creative Briefs - Custom Form or Uploaded Document?

  • November 12, 2021
  • 2 replies
  • 3018 views

Hi all

Seeking info if your Creative Briefs are:

a) integrated into a custom form in WF; OR

b) separate documents uploaded to projects.

What has been successful for your group and why?

Any challenges with either format?

Do you have any method that you feel leads to amazing briefs (clear, concise, insightful, actionable)?

Our Creative team is looking to pull the creative questions out of Workfront custom forms into separate designed doc as a means to better written briefs and easier for creative team to absorb creative information.

Any insight is helpful. Thank you!

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2 replies

K
KevinQu1
Level 10
November 15, 2021

We've done both and settled on uploading creative briefs filled-out in Word, though we do have custom forms for basic project and billing info that needs to be reportable in WF.

We tried doing the brief in WF at he beginning but it was too rigid, too complex to maintain, and the "wall of text" way WF displays forms was too intimidating to users. NWE and Classic both have this problem in different ways.

J
JenniferDe2Author
Level 2
November 18, 2021

thank you Kevin

very helpful info and aligned to what we are experiencing and direction we're most likely heading.

Best!

    DeniseMoore
    DeniseMoore
    Level 4
    November 22, 2021

    We have a large custom form (and sometimes multiple forms) on our projects and one of those forms includes the fields for a "creative brief."

    The way we've gotten around the custom form "wall of text" for our teams is I created a dashboard specific to each team that is on a tab and that displays just the data fields they need to be able to do their job. So, the custom form(s) collects a lot of data, but the creative team clicks on "creative details" within the project and see the tasks specific to their tasks, the email team clicks on "email details," the web posting team on "web posting details," the printshop team on "printing details," etc. That way, they only see what they need to be able to perform their duties, yet the project contains all the information. That way they don't have to see what doesn't pertain to them and/or scroll to get to the data they need.

    Hope this helps.

      M
      MarlenePa
      November 28, 2022

      Hi Jennifer,

       

      Happy Holidays! I'm currently at the same place you were a year ago, where my organization is in the process of updating our Creative Brief. It is currently a Word doc, outside of Workfront, but it's very cumbersome to complete, and then very difficult to read when you're on the receiving end. I also wondered if this should be a WF form, but am leaning away from that. I would be curious to see what your CB ended up looking like, and how you ended up building it. Would you be willing to participate in a call with me to share your insight? I would very much appreciate any advice you can give me!

       

      Thanks,

      Marlene 

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