Any Media/Press Relations Using Workfront?

Forum|Forum|5 years ago
September 11, 2020
4 replies
2886 views

I am implementing Workfront for our corp comm and marketing departments, which includes Media Relations. My director of Media Relations is interested in speaking with other companies using Workfront for managing press and media work. Anyone out there?‚

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MarcFl2

Level 2

Hi Christina

Although we ( Spark44 ) don't yet directly use Workfront for managing media and press work, I worked in the UK press industry for many years so I've a good understanding of the industry. I spent 9 years as part of an editorial development and implementation team so happy to connect and answer any questions/queries you may have around Press/Media. I also know my way around Workfront configurations and admin.

Feel free to get in touch.

Marc

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ChristinaVlAuthor

Level 2

‚Hi Marc,

We are still in config, but as I am tasked as the admin, I will surely hit you up for your experience. I know we will have a rough adoption, so I can use all the help I can get.

Thanks so much! I will be in touch.

Regards,

Christina

M

MarcFl2

Level 2

No problem Christina.

Reach out when you're ready and I assist as best I can.

Kind regards

Marc

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LaurieSw

We use it to track media work and press releases, but only have a very basic set up. I have two press release templates, one for earnings releases which require additional sign-offs/steps, and one for basic news releases. We have the workflow for reviews and translation built right in to the templates. I've set up a program in WF called media so we can track all our media activity. Hope this helps.

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ChristinaVlAuthor

Level 2

Thanks so much, Laurie. Would you be willing to speak with our Media Relations director? He's been very supportive, but his staff is a bit resistant. I'd also be interested in what your templates look like. I'm located in NYC.

MattHynes

Level 2

Hi Christina - we manage parts of our media & press release processes through Workfront. We're revamping them at the moment, but I'd be happy to chat and trade some ideas on processes, templates, & how to handle adoption issues. Feel free to reach out anytime.