[Summit Discussion Thread] Content Velocity [S708]
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Session Details
Today, consumers are inundated with content. To overcome information overload, marketers must ensure the right audiences and see the right content at the right time via their preferred channels. Marketers need a content supply chain transformation – and Accenture is leveraging best practices from its own massive marketing transformation to lead the way. To help its clients guarantee the biggest ROI while focusing those investments on marketing aligned to their business priorities, Hear from Accenture’s Emma McGuigan and Penelope Prett on how they developed a modular, Adobe-enabled, end-to-end approach to content production that saves time and money, freeing creatives to focus on doing what they do best.
Find out how to:
- Use real-time data to create impactful, effective marketing campaigns
- Unlock operational efficiencies through greater automation
- Scale your transformation
Session Schedule
Wednesday, Mar 22, 2:30 PM - 3:30 PM PDT
Speaker(s)
Penelope Prett - CIO, Accenture
Emma McGuigan - Global Lead Enterprise & Industry Technologies Services, Accenture
Elise Cornille - Managing Senior Director, Accenture
Product(s)
Adobe Analytics, Adobe Experience Manager, Adobe Workfront, Adobe Experience Manager Sites, Adobe Experience Manager Assets
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