The need to develop and deliver campaigns faster is increasing at a pace that is only matched by the level of complexity to execute them flawlessly across channels. Leading marketing teams, including Commvault & Adobe, have optimized the campaign creation process to improve agility and deliver huge efficiency gains while increasing ROI, performance and employee satisfaction. Learn how Marketo Engage & Workfront together streamlined and automated the campaign creation and execution process at Commvault, producing impressive results: Reduced time needed to build a campaign by 78%; Scaled customer engagement to run 200+ programs/month with COE; Accurately measured attribution across touchpoints to optimize marketing spend.
How the most innovative marketing teams are rethinking the campaign execution process
A blueprint for mapping processes between Workfront & Marketo Engage
Real results from Commvault & Adobe case studies
Thursday, Mar 23, 11:00 AM - 12:00 PM PDT
Niranjan Kumbi - Director of Product Management, Adobe Marketo Engage, Adobe