[Summit Discussion Thread] Accelerate Campaign Creation with Marketo Engage & Workfront [S213]

Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!

Session Details

The need to develop and deliver campaigns faster is increasing at a pace that is only matched by the level of complexity to execute them flawlessly across channels. Leading marketing teams, including Commvault & Adobe, have optimized the campaign creation process to improve agility and deliver huge efficiency gains while increasing ROI, performance and employee satisfaction. Learn how Marketo Engage & Workfront together streamlined and automated the campaign creation and execution process at Commvault, producing impressive results: Reduced time needed to build a campaign by 78%; Scaled customer engagement to run 200+ programs/month with COE; Accurately measured attribution across touchpoints to optimize marketing spend.

Learn:

How the most innovative marketing teams are rethinking the campaign execution process
A blueprint for mapping processes between Workfront & Marketo Engage
Real results from Commvault & Adobe case studies

Session Schedule

Thursday, Mar 23, 11:00 AM - 12:00 PM PDT

Speaker(s)

Niranjan Kumbi - Director of Product Management, Adobe Marketo Engage, Adobe

Dylan Vargas - Manager, Marketing Operations, Commvault

Julia Hoover - Digital Experience Specialist, Commvault

Sivaraman Mani - Sr. Marketing Technology Specialist, Commvault

Product(s)

Adobe Workfront, Adobe Marketo Engage

Full Schedule

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Workfront