[Adobe Summit 2025 Recap] Workfront On-Demand Sessions Available Now!

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Did you get a chance to attend Adobe Summit 2025 in-person or virtually this year? In case you missed it, several exciting new features were shared at our product sessions and labs. Check out some of the recordings below, now available for you to watch on-demand. These Adobe and customer-led sessions feature tips and tricks on how to make the most out of the latest Workfront enhancements, from the likes of Marriott to Coca-Cola!

Session Title	Session Description	On-Demand Link
Boost Experimentation with Auto-Created Tests the Home Depot Way	Learn how The Home Depot established a system of record for experience marketing and product management to self-serve test building with guardrails and automation. Home Depot reduced the effort to deploy tests by over 60% while reducing the testing learning curve and bottleneck that limited their ability to increase test volume. Learn the secrets of their Adobe Workfront to Adobe Target Fusion integration that automates creation while instilling best practices.	Watch Now
Coca-Cola Crafting a Tech-Augmented Marketing Network Enabling Growth	The Coca-Cola Company’s Workfront system involves an end-to-end solution that has redefined the landscape of the Marketing Network. Focused on a future where our love for tech-augmented ways of working transforms daily routines, reduces workload and allows us to focus on what truly matters most. Coca-Cola has built a multi-level hierarchy of work, revamped processes, metrics, and global standardization, which has not only propelled projects and outcomes but created efficiency across the marketing network.	Watch Now
Delivering Business Results with Metadata Insights	Metadata is essential for businesses to increase the consistency and accuracy of campaign performance data to allow for enhanced marketing insights and mROI optimization. By defining and tracking key metrics across various channels, audiences, and markets, businesses gain valuable insight into performance and customer engagement. Join this session to learn how Pfizer is using a standardized taxonomy across other tools, partners, and processes to be more data-driven.	Watch Now
How City National Bank Expanded Its Adobe Workfront Footprint to 60 Teams	Since 2019, City National Bank has grown from a few marketing teams collaborating in Adobe Workfront to 17 departments, 60 teams, and 45 work streams. Connie Sprinkle, senior VP of Marketing Risk and Operations, shares her journey from convincing hesitant stakeholders, fielding calls from other teams asking to be part of the Workfront solution, to the results they’ve achieved along the way. City National Bank is maximizing the intent of Adobe Workfront as a cross-functional Enterprise Work Management system, and you can too.	Watch Now
How Marriott Manages a Global Perspective with Local Activations	Navigating the complexities of managing over 30 brands and 17 products globally requires finesse and innovation. Marriott seamlessly integrates global strategies with local activations, ensuring brand consistency across various geographies and teams. Join Richard Whitehead as he chats with Hilary Cook, Frank Biggerstaff, and Katie Calver from Marriot and share Marriott’s expert tips on maintaining a global perspective while executing effective local activations. Learn how Marriott manages cross-brand, cross-geo, and cross-team coordination while keeping consumer-facing efforts cohesive and connected.	Watch Now
How Omnicom Drives Marketing ROI for Clients and Internally	Learn how Omnicom uses Adobe Workfront to coordinate work across agencies and brands. Discover the latest strategies for optimizing workflows to boost efficiency and productivity. Understand how well-orchestrated processes and technology adoption enable faster delivery and greater results and how integrations can power more efficient workflows and reporting.	Watch Now
How Workfront Is Bringing Enterprise-Ready AI to Work Management	AI is on the minds, hearts, and lips of every marketer and creative today. After all, it’s one of the best ways to keep pace with a scale of work that has far exceeded human capability. But if not implemented with thoughtfulness and care, AI can easily become an agent of chaos instead of a boon to your business. Learn from Ben Robbins and Jason Barron, Group Product Managers at Adobe Workfront about incorporating AI in a way that’s secure, scalable, and enterprise-ready—all while addressing customers’ most pressing pain points.	Watch Now
Skill Exchange: Project Management & System Admin Best Practices ‘Through the Eras'	Adobe Workfront can transform a Blank Space from scratch into a fully functional instance that offers a unified collaborative system, managing work across the organization. No one knows this better than Qualcomm. Get Ready for It as Fearless leaders Becky Barus, Workfront Technical Lead & System Administrator, & Elysia Huntington, Manager, Global Brand Operations, reveal how with a strong partnership they make this happen every day. They will share their top proven practices for project management organization & system administration, & how Qualcomm has transformed through many Eras to digitize their workflows - all while demonstrating how you too can make your Wildest Dreams a reality.	Watch Now
Skill Exchange: Crafting Your Adobe Workfront ROI Story for Executive Buy-In	Join Kiersten Kollins from DSW as she shares her best practices for leveraging effective communication strategies and Workfront’s reporting capabilities to drive informed decision-making, strategic alignment, and leadership visibility. Learn how to combine Workfront data with storytelling techniques to showcase your impact and secure stakeholder and executive support.	Watch Now View Follow-up Thread
Workfront Fusion for Beginners: Automate your Workflows	Join our beginner-focused lab for a comprehensive introduction to Adobe Workfront Fusion. Understand the value of Fusion as you learn how to convert issues into single or multiple projects based on Workfront configuration. Discover how to use Fusion templates to kickstart your automation journey, and how to expand and modify these automations to boost productivity and meet organizational needs. Walk away with the foundational skills to automate your work management processes.	View Follow-up Thread
Intermediate Automation and Integration with Adobe Workfront Fusion	Take your Workfront Fusion development skills to the next level in this hands-on session designed for intermediate to advanced developers. This workshop provides an in-depth exploration of the capabilities within the Workfront and PDF Services Connectors in Fusion. Attendees will have the opportunity to build a robust integration that generates a PDF output from Workfront Project attributes and gain valuable insights into optimizing content automation within Workfront Fusion.	View Follow-up Thread

Please note the final two sessions are not available on-demand, however, each are linked with follow-up threads and corresponding lab material that you may find useful. but For a full list of on-demand Workfront sessions from Summit, please check out the catalogue here.