Page Delivery rules

[Maple-Michelle1]

We're having a bit of trouble understand the difference between page delivery rules:

1. URL > contains

2. URL > is (case sensitive)

If you have a URL that has capital letters in it, do you have to include the URL >is (case sensitive) rule to the target test to make sure you get all traffic?

also do you need the URL > contains rule in order to capture all of your IC and Tracking codes? 

Basically, how smart is target when it comes to the URL of your page?

[david--garcia · Accepted solution]

If this is a "Adobe Target" specific question you may want to ask it on the following forum (https://experienceleaguecommunities.adobe.com/t5/adobe-target/ct-p/adobe-target-community)

Here is a documentation guide on URL validation for target.

How does Target evaluate URLs in targeting?

https://experienceleague.adobe.com/docs/target/using/audiences/faq-audiences/troubleshooting-targets...