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Session Details: [S821] Mazda Personalization Inspired by Japanese Hospitality
The automotive industry is experiencing new forms of personalization, from digital experiences on the web or in-app to in-vehicle personalization. Mazda is at the forefront of this automotive digital transformation by using advanced facial recognition to adjust the driver’s position, display, climate controls, and sound system preferences and create frictionless, joy-inducing digital experiences.
In this session:
- The role of personalization throughout Mazda’s relationship with their drivers
- An approach to personalization and optimization that uses all resources and knowledge to please the customer and the business
- Unique methods to quantify personalization impact and ROI across channels
Watch the Session Recording
Recorded on: Wednesday, Mar 22nd, 2023: 2:30 PM - 3:30 PM PDT
Q&A:Please Post your Qs as a Reply below! *be sure to begin your question with Drew's, Rachelle's, and Erica's Target Community usernames, "@Drburns27", "@rmaisner", and "@erical75692580" so that they can be notified when you post!
Drew Burns (aka @Drburns27), Group Product Marketing Manager for Adobe Target, Adobe
Rachelle Maisner (aka @rmaisner), Analytics Director, Wunderman Thompson
Erica Lewkowicz (aka @erical75692580), Vice President, Director of Analytics & Optimization, Wunderman Thompson
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