[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager | Community
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Amelia_Waliany
Adobe Employee
Adobe Employee
May 18, 2020

[AT Community Q&A Coffee Break] 5/27: Shannon Hamilton, Senior Adobe Target Product Manager

  • May 18, 2020
  • 23 replies
  • 39922 views

Join us for our next Adobe Target Community Q&A Coffee Break

taking place Wednesday, May 27th @ 10am PDT

👨‍💻☕👩‍💻--> REGISTER NOW <-- 👨‍💻☕👩‍💻

We'll be joined by Shannon Hamilton aka @shannonhamiltonpm, Senior Adobe Target Product Manager, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to her areas of expertise:

  • Adobe Target user interface,
  • A/B Testing and Experience Targeting (XT)
  • Offers libraries, Activity lists, Audiences libraries
  • Integrations: i.e. Adobe Analytics (A4T), Adobe Experience Manager Experience Fragments, Audience Manager audiences, and Adobe Experience Platform integrations

 

Want us to send you a calendar invitation so you don’t forget? Register now to receive a reminder!

A NOTE FROM NEXT WEEK'S COMMUNITY Q&A COFFEE BREAK EXPERT, SHANNON HAMILTON 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Adobe Target
  • THAT'S IT!

*(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game)

INSTRUCTIONS 

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @shannonhamiltonpm
  • When exchanging messages with Shannon about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Shannon

 

 

Shannon supports the end-to-end marketer UI, as well as Target’s authoring APIs and cross Adobe Experience Cloud integrations. Her mandate includes developing Target's integration with AEP's Unified Profile. Previously, she was responsible for the machine learning / AI capabilities within Target, including ML-based personalization and ML-enhanced testing. Shannon holds an MBA from the Kellogg School of Management at Northwestern University, where she specialized in data science and marketing.

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Check out the thread from our first break with Kimen Warner, Director of Adobe Target Product Management 

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23 replies

Nicolas_Swisscom
Level 3
May 27, 2020

What are some best practises of using AI/ML in the Media Industry (daily Newspaper). Any examples around propensity scoring + Adobe Target?

jonathanl557422
Level 2
May 27, 2020

Hi. Are there plans to enhance the information available through the Target API? For example, I'd really like to know which audience is used in which activity but it's not possible to do that through the API.

ShannonHamiltonPM
Adobe Employee
Adobe Employee
May 27, 2020

 


@jonathanl557422 wrote:

Hi. Are there plans to enhance the information available through the Target API? For example, I'd really like to know which audience is used in which activity but it's not possible to do that through the API.


Hi Jonathan,

 

We don't have any specific roadmap items for "admin" APIs (those that are about creating activities instead of delivering them to a page) in the next few months. However, I highly recommend you post in the "ideas" section of the community around the features you would like to see. I review the community on a regular basis along with @amelia_waliany to help inform our roadmap. Those items with more votes/ interest are more likely to be considered. 

 

You can see the information you are asking for in the UI today as an alternative. 

jonathanl557422
Level 2
May 27, 2020

Thank you Shannon. Will do!

Level 2
May 27, 2020

@ShannonHamiltonPM

Hi, Shannon, I have  a question regarding the pre-hiding code snippet which is required when deploying Target via Launch.  We had to remove the code snippet as it was causing a 3 second lag in page loads.  Have you ever come across this issue?  If so, how was it resolved?

Thank you very much,

Alex

abhilashs331875
May 27, 2020

Hello

More insights for AEM 6.5 + Target Integration. Been facing many roadblocks trying the same. 

Nicolas_Swisscom
Level 3
May 27, 2020

There is a great new App for Adobe Analytics. What about Target?

Adobe Employee
May 27, 2020

No plans for a mobile app for Adobe Target @nicolas_swisscom but would love to hear your ideas! 


@nicolas_swisscom wrote:

There is a great new App for Adobe Analytics. What about Target?


 

Nicolas_Swisscom
Level 3
May 27, 2020

Are there any plans to integrate Target with Adobe Stock?

ShannonHamiltonPM
Adobe Employee
Adobe Employee
May 27, 2020

Hi Nicolas, 

 

I'm sad we couldn't hang out at Summit this year! We don't have a direct integration today, but that is a great idea. I would suggest posting it on the "ideas" suggestion of the community. 

 


@nicolas_swisscom wrote:

Are there any plans to integrate Target with Adobe Stock?


 

Nicolas_Swisscom
Level 3
May 27, 2020

Target optimizes for 1 single goal metric. Any plans to have the posibillity to optimize towards multiple metrics?

ShannonHamiltonPM
Adobe Employee
Adobe Employee
May 27, 2020

@nicolas_swisscom wrote:

Target optimizes for 1 single goal metric. Any plans to have the posibillity to optimize towards multiple metrics?


It is something we are considering for the future. Our upcoming integration with AEP's Data science Workspace also can allow you to create a custom model that you can activate in Auto Target, which may be an interesting option for you to look at. 

Nicolas_Swisscom
Level 3
May 27, 2020

Thanks Shannon.

You rock!

jonathanl557422
Level 2
May 27, 2020

We are planning to integrate AEM with Adobe Target (lots of issues actually on the integration process). Are there any concerns on how this may impact an A4T integration if one exists already?

Adobe Employee
May 27, 2020

When integrating through Adobe Launch you shouldn't encounter any issues with A4T - though I would encourage you to check with your account team to confirm based on your specific implementation of Experience Manager Sites or speak with an AEM expert!

 

 


@jonathanl557422 wrote:

We are planning to integrate AEM with Adobe Target (lots of issues actually on the integration process). Are there any concerns on how this may impact an A4T integration if one exists already?


 

Adobe Employee
May 27, 2020

As I'm signing off I just wanted to say thank you everybody for showing up and for the great engagement and awesome questions.  I can't wait to do more of these! 

 

-Jason

Nicolas_Swisscom
Level 3
May 27, 2020

You rock!

ShannonHamiltonPM
Adobe Employee
Adobe Employee
May 27, 2020

Thank you to everyone for the strong engagement! We'll be back with another coffee break in two weeks with another Target expert, so stay tuned.