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[AT Community Q&A Coffee Break] ☀️5/13 @ 10AM PDT ☀️with Kimen Warner, Director of Product Management

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Amelia_Waliany
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30-04-2020

 Our first Adobe Target Community Q&A Coffee Break 

is starting in just a few minutes @ 10AM PDT, TODAY, 5/13!

 

We're being joined by Kimen Warner, aka @kimenw, Director of Product Management for Adobe Target, to take your burning Adobe Target questions and share valuable Target insights.

Requirements to participate (think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game):

        • Must be signed in to the Community during the 1-hour period
        • Must post a Question about Adobe Target
        • THAT'S IT!

🎯INSTRUCTIONS 🎯

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with " @kimenw "
  • When exchanging messages with Kimen about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Kimen

 

A note from this week's expert, Kimen Warner AKA @kimenw:

KIMEN_WARNER_3960_headshot.jpg

Kimen Warner is the Director of Product Management for Adobe Target. Kimen started working on the product as a technical consultant before moving to product management. She has been with the product since before it was acquired by Omniture and then Adobe. She lives in San Francisco where she is stuck inside with her husband, 2 year old daughter, and who-knows-how-old cat.

Adobe Target Coffee Break connect Expert learn Product Management Q&A Resources

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drewb6915421
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13-05-2020

@kimenw what are the different ways that custom models/algorithms can be used with Adobe Target for automating personalization driven by specific business needs?

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kimenwarner
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13-05-2020


@Amelia_Waliany wrote:

@kimenw , @SaraTown posted this Question in the Community recently: Hi - Is there a way to pull a list of Target users for my organization and how frequently they use the solution?


@SaraTown you can see the Target users in the Admin Console if you have access to that. Or your administrator can access it. Unfortunately we don't yet have login frequency for you to access. I do think you can download a list of all the users from Admin Console, though.

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13-05-2020

@kimenw thank you for your replies Kimen!  One additional question: what would be good first use cases for seeing the impact that Auto-Allocate and Auto-Target can drive?  One other note: I literally just poured a cup of coffee, so this is a true coffee break 🙂

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kimenw
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13-05-2020

No problem @drewb6915421 !

 

I’d recommend starting on the homepage. Are there a lot of people who have a voice in what shows up there? This can be a good way to ensure the best content is shown to each person, but it still lets those less popular pieces of content get some airtime and find the right audience!

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kimenw
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13-05-2020

>>@kimenw what are the different ways that custom models/algorithms can be used with Adobe Target for automating personalization driven by specific business needs?


Hi again @drewb6915421 !

you can do a couple things. You can upload custom algorithms for Recommendations, where you state explicitly what product or article or other item should be shown to a particular user or with another product/article/item. 

You can also apply business rules on top of Target’s machine learning algorithms to tune them for your purposes. 

Finally, you can use our profile data to share propensity scores and other values to use as an input to our algorithms or to fully determine what experience to show. 

Stay tuned for even more flexibility and power with some updates coming soon in this area. 

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Amelia_Waliany
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13-05-2020

Hi @kimenw can Adobe Target Recommendations be used for content or collateral suggestions?

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13-05-2020


@kimenwarner wrote:

@Amelia_Waliany wrote:

@kimenw , @SaraTown posted this Question in the Community recently: Hi - Is there a way to pull a list of Target users for my organization and how frequently they use the solution?


@SaraTown you can see the Target users in the Admin Console if you have access to that. Or your administrator can access it. Unfortunately we don't yet have login frequency for you to access. I do think you can download a list of all the users from Admin Console, though.


Thanks @kimenw!  

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kimenw
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13-05-2020

>>Hi @kimenw can Adobe Target Recommendations be used for content or collateral suggestions?

@Amelia_Waliany yes! We often talk about recommendations for products because it’s easy as consumers to think about, but many of our customers use Recommendations for other content like videos, white papers, articles, you name it. 

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13-05-2020

@kimenw , can you share some advice around when I should use Auto-Allocate versus a manual A/B test? 

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13-05-2020

>>@kimenw , can you share some advice around when I should use Auto-Allocate versus a manual A/B test? 

@Amelia_Waliany sure. In my opinion, it’s pretty simple. You should always use Auto Allocate unless you:

a) want to do deep math analysis on the A/B test to really understand the losing experience rather than just the winning experience (most people don’t do this level of stats analysis)

b) need to use A4T (but luckily, A4T is coming to auto-allocate next month!)

 

Auto-allocate delivers a winner faster and spends less traffic on the test than a standard a/b test. It also is easier to analyze, and won’t open you up to the pitfalls of analyzing A/B tests if you don’t follow the statistics properly. 

Check it out!