Adobe Summit 2023, Adobe Target Session | [S822] Driving Record ROI in Mobile & Authenticated Personalization

[Amelia_Waliany]

Session Details: [S822] Driving Record ROI in Mobile & Authenticated Personalization

At a time of economic uncertainty, customer satisfaction and loyalty have risen to a top focus in 2023. Companies across industries are recognizing the powerful role personalization can play by providing value-added services, promoting customer self-service, decreasing call center costs, and delivering the right incentives to keep customers excited to engage, especially in mobile. With 10 billion mobile connections worldwide, and 240 billion new mobile app downloads annually, learning how to best serve customers in the palm of their hand with customized care and service equals big customer success. 

In this session, learn: 

• Use cases for personalization within the authenticated experience and within the mobile app 
• Best practices on how you can use AI-powered personalization for more dynamic customer service 
• The ROI and impact that personalization in authenticated and mobile can deliver  

Session Schedule: Thursday, Mar 23rd, 2023: 1:30 PM - 2:30 PM PDT

Q&A: Please use this thread to ask any questions related to this Adobe Summit 2023 Session

*be sure to begin your question with Brent's and Brian's Target Community usernames, "@bkostak" and "@Brian_Hawkins_MiaProva" so that they can be notified when you post!

Session Speaker(s):

Brent Kostak (aka @bkostak), Product Marketing Manager for Adobe Target, Adobe 

Brian Hawkins (aka @Brian_Hawkins_MiaProva), CEO, Co-Founder, MiaProva 

Full Summit Session Scheduling Catalog: Click Here

List of Adobe Target - focused Summit Sessions / Labs: Click here

Don't forget to register yourself for Adobe Summit 2023 and sign up for this session and more

@ Adobe Summit 2023 ~ hope to see you there!