Session Details: [S822] Driving Record ROI in Mobile & Authenticated Personalization
At a time of economic uncertainty, customer satisfaction and loyalty have risen to a top focus in 2023. Companies across industries are recognizing the powerful role personalization can play by providing value-added services, promoting customer self-service, decreasing call center costs, and delivering the right incentives to keep customers excited to engage, especially in mobile. With 10 billion mobile connections worldwide, and 240 billion new mobile app downloads annually, learning how to best serve customers in the palm of their hand with customized care and service equals big customer success.
In this session, learn:
- Use cases for personalization within the authenticated experience and within the mobile app
- Best practices on how you can use AI-powered personalization for more dynamic customer service
- The ROI and impact that personalization in authenticated and mobile can deliver
Session Schedule: Thursday, Mar 23rd, 2023: 1:30 PM - 2:30 PM PDT
Q&A: Please use this thread to ask any questions related to this Adobe Summit 2023 Session
*be sure to begin your question with Brent's and Brian's Target Community usernames, "@bkostak" and "@Brian_Hawkins_MiaProva" so that they can be notified when you post!
Brent Kostak (aka @bkostak), Product Marketing Manager for Adobe Target, Adobe
Brian Hawkins (aka @Brian_Hawkins_MiaProva), CEO, Co-Founder, MiaProva
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@ Adobe Summit 2023 ~ hope to see you there!