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Leveraging Events type schema for Customer AI use cases
Hi,
Can we leverage Events type schemas from sources like Marketo, Salesforce to build customer AI use cases in AEP?
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Hello @sahusa1 ,
If I understand correctly, you want to ingest event-type data from Marketo and Salesforce into AEP and use it for AEP’s AI features.
Step 1: Define Your Use Case
First, clarify your use case and what AI-driven outcomes you want to achieve (e.g., predictive modeling, audience segmentation). Determine the specific data you need from Marketo and Salesforce to support this.
Step 2: Design Data Models
Design your data models based on the data required. Make sure it aligns with AEP’s XDM schema for consistency and usability.
Step 3: Ingest Data
Ingest the data from Marketo and Salesforce using the out-of-the-box connectors. If there are issues with the connectors (e.g., security or connection concerns), you can export data in file formats (e.g., CSV) and ingest it via cloud storage.
https://experienceleague.adobe.com/en/docs/experience-platform/sources/connectors/crm/salesforce
Step 4: Use AEP’s AI Features
Once the data is linked to the Unified Profile, you can use AEP’s AI capabilities:
- AI Assistant: Provides insights, builds look-alike audiences, and creates audience segments with natural language queries.
- Intelligent Services: Predicts future behaviors like purchase propensity using historical data.
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Hope this helps!
Best regards,
Parvesh
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