Hi - there are 2 Consent Value fields available to use in Audiences, but they are mapped to different paths.
One is: XDM Individual Profile> Consents and Preferences> Id Specific >Marketing Preferences >Receive email >Choice Value
The other is: XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value
We want to create an audience of ALL email opt outs, regardless of ID (we have multiple). Should we be using the second path above where it does NOT reference Id Specific?
Thanks.
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Hi @BrandonFa6
the documentation states:
in other words, in your case you will likely only want to include the "XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value" since it is on channel level and overrides all idSpecific values.
Hi @BrandonFa6
the documentation states:
in other words, in your case you will likely only want to include the "XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value" since it is on channel level and overrides all idSpecific values.
@BrandonFa6 Yes, to create an audience of all email opt-outs regardless of ID, you should use the second path as it does not reference "Id Specific," it aggregates preferences across all IDs. This ensures that the email opt-out applies universally and is not tied to a specific identifier.
@BrandonFa6 Just checking in — were you able to resolve your issue?
We’d love to hear how things worked out. If the suggestions above helped, marking a response as correct can guide others with similar questions. And if you found another solution, feel free to share it — your insights could really benefit the community. Thanks again for being part of the conversation!
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Yes, thank you. We have a follow up question detailed in this thread:
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