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Level 2
June 23, 2025
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Consents and Preferences field group

  • June 23, 2025
  • 3 replies
  • 448 views

Hi - there are 2 Consent Value fields available to use in Audiences, but they are mapped to different paths. 

One is:  XDM Individual Profile> Consents and Preferences> Id Specific >Marketing Preferences >Receive email >Choice Value

The other is:  XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value

 

We want to create an audience of ALL email opt outs, regardless of ID (we have multiple). Should we be using the second path above where it does NOT reference Id Specific? 

 

Thanks.

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Best answer by bjoern__koth

Hi @brandonfa6 

 

the documentation states:

in other words, in your case you will likely only want to include the "XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value" since it is on channel level and overrides all idSpecific values.

 

3 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 24, 2025

Hi @brandonfa6 

 

the documentation states:

in other words, in your case you will likely only want to include the "XDM Individual Profile> Consents and Preferences> Marketing Preferences >Receive email >Choice Value" since it is on channel level and overrides all idSpecific values.

 

Cheers from Switzerland!
KumarRishii
Level 5
June 24, 2025

@brandonfa6 Yes, to create an audience of all email opt-outs regardless of ID, you should use the second path as it does not reference "Id Specific," it aggregates preferences across all IDs. This ensures that the email opt-out applies universally and is not tied to a specific identifier.

kautuk_sahni
Community Manager
Community Manager
June 30, 2025

@brandonfa6 Just checking in — were you able to resolve your issue?
We’d love to hear how things worked out. If the suggestions above helped, marking a response as correct can guide others with similar questions. And if you found another solution, feel free to share it — your insights could really benefit the community. Thanks again for being part of the conversation!

Kautuk Sahni
Level 2
July 24, 2025