Using a flat file to send Email Campaign ?

Is there a way to directly import a file (with profile information including email addresses) into Adobe Campaign Standard with Profile data and simply send emails to that list ?

This will be a flat file which is already segmented and no need of suppressions or any other business criteria or reconciliation but needs the workflow to pickup the firstname, email addresses and loyalty ID from the file and personalize it in the creative and send to these email addresses.

Any help is much appreciated.

Thanks

Sid