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SOLVED

Unsubscription by Email Reply

Deb007
Level 6
Level 6

Hi,

I am aware how to implement unsubscription link in email delivery. But is there a way to unsubscribe by replying to a specific email address in Adobe Campaign.

Regards,

Debabrata Tripathy

1 Accepted Solution
Vapsy
Correct answer by
Employee
Employee

Hi Debrata,

Reply to an email is sent to reply address which can be something same as error address or an organisation specific email inbox.

If you keep the reply address to be organisation specific then it has to either be monitored manually by a team or you design a specific application that reads these messages for keywords and can then fire an API call to unsubscribe the recipient.

If the reply address is same as error address, then Campaign module inMail reads this inbox. You can write MX inbound management rules to decide what needs to be done for such response.

Regards,

Vipul

View solution in original post

7 Replies
pablo_rosero1
Level 10
Level 10

Hi Debabrata,

Is this for Campaign Classic or Standard?

Thanks!

Vapsy
Correct answer by
Employee
Employee

Hi Debrata,

Reply to an email is sent to reply address which can be something same as error address or an organisation specific email inbox.

If you keep the reply address to be organisation specific then it has to either be monitored manually by a team or you design a specific application that reads these messages for keywords and can then fire an API call to unsubscribe the recipient.

If the reply address is same as error address, then Campaign module inMail reads this inbox. You can write MX inbound management rules to decide what needs to be done for such response.

Regards,

Vipul

View solution in original post

maheshk38824399
Employee
Employee

Hi Vipul,

I'm also looking for similar functionality for client, reviewed these links. 

Campaign Standard - Managing deliverability

https://docs.campaign.adobe.com/doc/AC/en/technicalResources/Technotes/AdobeCampaign_Deliverability_...

Can you please provide more insight on how to write MX inbound management rules?

Thanks,

Mahesh

Vapsy
Employee
Employee

Hi Mahesh,

Writing new inbound rules can be done on ACC only.

For ACS you will have to engage with deliverability team but please check if you wish to keep reply address as error address.

The two links you have shared, first one is for ACS but the second one is for ACC.

Regards,

Vipul

Deb007
Level 6
Level 6

Hi Pablo,

This  is for ACC. But I would also like to know the action for ACS.

Regards,

Debabrata

Deb007
Level 6
Level 6

Vipul/Mahesh,

Thanks much for the idea.

Regards,

Debabrata

maheshk38824399
Employee
Employee

Thanks Vipul.

I did a test in ACS using same reply-to and error address, sent email and replied with "unsubscribe" in the subject but the profile is not blacklisted.  Also reached out to deliverability team and they are not aware it is possible to blacklist if someone replies with 'unsubscribe' in subject/body.

Just wanted to confirm writing inbound rules is not possible to process unsubscribe requests in ACS?