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piyushj58736546
piyushj58736546
February 1, 2017
Solved

Tracking email forwards in Adobe Campaign

  • February 1, 2017
  • 3 replies
  • 3984 views

Hi,

Does Adobe Campaign provides a way to track delivery data on recipient of emails that they received as forwards from other original recipients from Adobe Campaign?

 

Thanks & Regards

Piyush

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    Best answer by vraghav

    Hi Piyush,

    When a link is tracked by Adobe Campaign, it embeds the broadLogId and deliveryId in the tracked url in order to identify the recipient from its click.

    When such a tracked email is forwarded to someone else, the links are going to remain the same.

    Hence, even if the person clicking on the email links is different from the intended recipient, open/click will be registered against the original recipient only.

    Regards,

    Vipul

    3 replies

    vraghav
    Adobe Employee
    vraghavAdobe EmployeeAccepted solution
    Adobe Employee
    February 2, 2017

    Hi Piyush,

    When a link is tracked by Adobe Campaign, it embeds the broadLogId and deliveryId in the tracked url in order to identify the recipient from its click.

    When such a tracked email is forwarded to someone else, the links are going to remain the same.

    Hence, even if the person clicking on the email links is different from the intended recipient, open/click will be registered against the original recipient only.

    Regards,

    Vipul

      alistairk396804
      alistairk396804
      Level 3
      February 2, 2017

      At best you can only estimate the forwards. Check out the documentation below;

      https://docs.campaign.adobe.com/doc/AC6.1/en/DLV_Delivery_Reports_Indicator_calculation.html

      Search for 'Estimation of forwards'

      This is the context - "Difference between the number of distinct people and the number of distinct recipients who clicked in the email at least once."

      The formula to claculate is; "@personClick - @recipientClick"

        piyushj58736546
        piyushj58736546Author
        February 2, 2017

        Thanks for the response Vipul and Alastair.

         

        It would have been wonderful if it can even track the email ids of recipients to whom the email was forwarded to (like outlook meeting invites) which would result into additional leads for us.

         

        Regards

        Piyush

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