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Thailand's Personal Data Protection Act (PDPA)



Thailand's Personal Data Protection Act (PDPA) is the new privacy law that harmonizes and modernizes data protection requirements for Thailand. This regulation applies to Adobe Campaign customers who hold data for Data Subjects residing in this country.

In addition to the privacy capabilities already available in Adobe Campaign (including consent management, data retention settings, and user roles), we are taking this opportunity to include additional capabilities, to help facilitate your readiness for PDPA:

  • Right to Access and Right to Delete: we are leveraging the capabilities that were added for GDPR and CCPA. 
  • When creating a Privacy request, the PDPA regulation type has been added in the Privacy Core Service. This method is the one you should use for all access and delete requests. The use of the Campaign API and interface for access and delete requests is deprecated. 

For details regarding the implementation steps for Privacy Management in Campaign Standard, refer to these resources:

Documentation: Thailand's Personal Data Protection Act (PDPA)

Video Tutorials: Privacy requests with the Adobe Campaign Standard User Interface


Please feel free to reach out if you have questions.

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