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ronatsai
ronatsai
Level 2
August 14, 2018

Sending email to whom clicked previous email

  • August 14, 2018
  • 1 reply
  • 10041 views

Hi guys,

I'm using Adobe Campaign Standard, and I want to achieve the scenario as below :

Sending a "marketing message-A" via email, after one week, sending "marketing message-B" via email to customers who have clicked a link in previous email (marketing message-A).

How do I set the workflow to achieve this scenario?

Thank you.

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    1 reply

    vraghav
    Adobe Employee
    vraghavAdobe Employee
    Adobe Employee
    August 14, 2018

    Hi ronatsai,

    You can do so. Drop a query activity on workflow canvas.

    Edit it to expand Delivery section and then drop Clicked rule on the query editor as shown below.

    Select the delivery of choice.

    Save the workflow and execute it.

    Regards,
    Vipul

      J
      jesperlanther
      Level 2
      August 15, 2018

      Hi Vipul

      How would You set up this query, if you had to find all the profiles that clicked in a recurring email, where the delivery ID changes is different from the master delivery? Then it will not be possible to use the method above if you have to set up the query before the recurring delivery is sent.

      Best regards,

      Jesper

        vraghav
        Adobe Employee
        vraghavAdobe Employee
        Adobe Employee
        August 20, 2018

        Hi Vipul

        Great info. So we could actually use these date parametres, instead of putting Wait periods between deliveries in a workflow. Or will that not give the same result?

        An example could be, that we want to send a delivery to all profiles in a specific segment and send a follow-up delivery 7 days later to all profiles that has opened and another delivery to all profiles that has not opened the first delivery.

        Jesper


        Hi Jesper,

        You can use Waits, should be fine but is it not a good design decision.

        Basically you will have two phases in your workflow which will be separated by a Wait for 7 days.

        From the start of this workflow, on the 8th day, you will have first-day iteration moving to phase 2 but the other seven iterations will still be in phase 1.

        What if the workflow fails and you have to restart it.

        All mid-way iterations will lose their state.

        A good design will be to distribute the functionality to two different workflows which check the contact date of delivery and work accordingly.

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