Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

Re using Adobe Analytics Segment Data for campaigns workflow

felixAgung
Level 2
Level 2

Hi All,

Just wondering if any of you have the solution on how can we target people that have been segmented in Adobe Analytics inside Adobe Campaign's workflow.

The first options that we tried is using Genesys connector inside both Adobe Campaign and Adobe Analytics but it seems like its a dead end since we can not seem to get any of the segmented user's data flowing to our workflow.

Our second option that we are currently investigating is using what the documentation referring to as the "People Core Services", just wondering if anybody knows how this works and would this help me achieving what I'm trying to do?

Regards,

Felix

1 Accepted Solution
florentlb
Correct answer by
Level 10
Level 10

Hi Felix,

Campaign and Analytics both integrate with People core service (or Audience Manager). This allow for example to send segments from Analytics to Audience Manager/People core service, and then from Audience Manager/People core service to Campaign. These segments are known in Campaign as "Audiences" or "Lists" which you can reuse in workflows.

Information about how to implement this are shared in the document you mentioned: Introduction

Florent

View solution in original post

2 Replies
florentlb
Correct answer by
Level 10
Level 10

Hi Felix,

Campaign and Analytics both integrate with People core service (or Audience Manager). This allow for example to send segments from Analytics to Audience Manager/People core service, and then from Audience Manager/People core service to Campaign. These segments are known in Campaign as "Audiences" or "Lists" which you can reuse in workflows.

Information about how to implement this are shared in the document you mentioned: Introduction

Florent

View solution in original post

felixAgung
Level 2
Level 2

Thank you for this, we are currently integrating the people core services as we speak