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March 9, 2022
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Question about campaign content

  • March 9, 2022
  • 1 reply
  • 682 views

I have been told not to use all pictures in in ACS emailers as this may affect the IP reputation for the company and may lead to us being 'blacklisted'.

 

Can anyone confirm or advise on this?

 

Many thanks, Spling

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Best answer by Craig_Thonis

Hi Spling,

 

If you are talking about the content ratio in your emails then yes, having all images or a high image to text ratio can impact your deliverability as these types of emails often come from spammers.

 

I would recommend checking out the email deliverability documentation below:

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/content-best-practices-for-optimal-delivery.html?lang=en

 

 

Regards,

Craig

1 reply

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe EmployeeAccepted solution
Adobe Employee
March 9, 2022

Hi Spling,

 

If you are talking about the content ratio in your emails then yes, having all images or a high image to text ratio can impact your deliverability as these types of emails often come from spammers.

 

I would recommend checking out the email deliverability documentation below:

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/content-best-practices-for-optimal-delivery.html?lang=en

 

 

Regards,

Craig

March 10, 2022

Cheers Craig thanks for that! Will check out the link, bound to be useful!

 

Thanks again,

Spling