How to send email campaign with unique link for every contact?

Question

I want to send an email campaign in which each contact will receive their own unique link to click. In other words, each contact receives the same email, but everyone gets their own unique URL when they click the call-to-action button. Surely, there must be an automated way to do this. Individually sending the same campaign to 10 000's of contacts manually is very time-consuming and defeats the purpose of using an email automation system.

Have anyone done this before? Is this possible in Campaign Standard?

costa_n11 · Accepted Answer

Hi @sabina_b

Do you mean each final URL will contain a personalised element in it? Where would the personalised element will it be in:

URL: https:\\site\{PerosnalisedField}\home.html
or query string https:\\site\home.html?field1={PerosnalisedField}

See document below

https://experienceleague.adobe.com/docs/campaign-standard/using/designing-content/personalization.html?lang=en#personalizing-urls

Also, note that all links by default are trakced and the tracking link is unique per link per profile.

if it is query string, and the personalisation is across all emails, you would want to add the field as Tracking parameter in the Brand configuration instead

https://experienceleague.adobe.com/docs/campaign-standard/using/administrating/application-settings/branding.html?lang=en#:~:text=Tracking%20URL%20configuration

Do you have a sample in mind?

Hope this helps,

Thanks

Denis

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