Hi,
Can you specify the version of Campaign you are using?
In a general manner, you can consider a campaign to be only a hierarchy item so you can better organize your marketing activities:
- Delivery templates are preset deliveries. For example, an email which already has a content, or specific properties such as the target, or the seed addresses, or anything related to the delivery properties itself. When creating a new message, you have to choose a delivery template upon which you will base your new delivery. The goal of having delivery templates is to gain some time and avoid having to edit all properties every time.
- Campaign templates are one level higher in terms of hierarchy. A Campaign template can contain other objects such a deliveries or workflows for example. When creating a new campaign, you can reuse a campaign template to already have several deliveries or workflows created inside.
Hope this helps,
Let me know what your version of Campaign is (Standard or Classic) and I'll be able to give you more details and link some relevant resources if you need.
Florent