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[Course] Integrate Campaign Standard with Analytics to optimize your email marketing

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Sukrity_Wadhwa
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Sukrity_Wadhwa
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10-05-2021

Learn how to integrate Campaign Standard with Adobe Analytics and optimize your email marketing strategies using real-time data through this Course content available on Experience League: Integrate Campaign Standard with Analytics to optimize your email marketing

 

This course shows you how to build a Campaign Standard report in Adobe Analytics. Then, learn how to use Experience Cloud Triggers and Platform Launch to configure marketing and transactional messages based on customer activity.

The course contents are as listed below:

Lesson 1 - 
Introduction
Understand the structure of the course and what you can expect to learn.

Lesson 2
Track the success of your deliveries in Analytics
Learn how to configure the Campaign Standard and Analytics integration. Understand how to build a report in Analytics using data received from Campaign Standard and which KPIs are available.

Lesson 3
Trigger re-marketing messages based on site activity
Learn the steps required to configure triggers and how to use them to send re-marketing messages from Campaign using data collected in Analytics.

 

In case of any issues or feedback related to the course, please reach out through the below comment section.

For queries arising out of the course content related to Adobe Campaign Standard, leverage the Community Q and A section.