This course shows you how to build a Campaign Standard report in Adobe Analytics. Then, learn how to use Experience Cloud Triggers and Platform Launch to configure marketing and transactional messages based on customer activity.
The course contents are as listed below:
Lesson 1 - Introduction Understand the structure of the course and what you can expect to learn.
Lesson 2 Track the success of your deliveries in Analytics Learn how to configure the Campaign Standard and Analytics integration. Understand how to build a report in Analytics using data received from Campaign Standard and which KPIs are available.
Lesson 3 Trigger re-marketing messages based on site activity Learn the steps required to configure triggers and how to use them to send re-marketing messages from Campaign using data collected in Analytics.
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For queries arising out of the course content related to Adobe Campaign Standard, leverage the Community Q and A section.