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SOLVED

Conversion Tracking built into Adobe Campaign?

klaus_burkhard
Level 2
Level 2

Hi all,

my client is working with Adobe Campaign v6.1 (on premise) and I'm wondering if there is any possibility of tracking the Conversions / User-Events without using the whole Adobe Analytics (Google Analytics) module? Perhaps with some tracking pixel on a landingpage which is recognized by AC?

Any help would be appreciated!

Thanks and kind regards,
Klaus

1 Accepted Solution
taciac
Correct answer by
Level 9
Level 9

Hi Klaus,

Adobe Campaign offers tracking capabilities and gathers data that can be used in built-in or new reports.

You can find more information about the tracking setup here and in the related pages (you can browse using the left rail): https://docs.campaign.adobe.com/doc/AC6.1/en/CFG_Setting_up_tracking_Creating_web_tracking_tags.html 

 

Hope this helps.

Tacia

View solution in original post

2 Replies
taciac
Correct answer by
Level 9
Level 9

Hi Klaus,

Adobe Campaign offers tracking capabilities and gathers data that can be used in built-in or new reports.

You can find more information about the tracking setup here and in the related pages (you can browse using the left rail): https://docs.campaign.adobe.com/doc/AC6.1/en/CFG_Setting_up_tracking_Creating_web_tracking_tags.html 

 

Hope this helps.

Tacia

View solution in original post

jesperlanther
Level 2
Level 2

Hi taciac

Do You know if there are any such capabilities in Campaign Standard?

Jesper