Community Q&A Coffee Break, August 3rd 8 am PT with Adobe Campaign experts Ayush Gupta, Sr Product Manager, Madhupriya Gupta, Product Manager & Bruce Swann, Principal Product Marketing Manager

[Sukrity_Wadhwa]

Join us for the next Adobe Campaign Community Q&A Coffee Break! 

  Thursday, August 3rd from 8am - 9am PT 

We'll be joined by Adobe Campaign experts: Ayush Gupta (@ayushgupta), Senior Product Manager, Madhupriya Gupta (@Madhupriya), Product Manager and Bruce Swann, (@btswann), Principal Product Marketing Manager. In this AMA (Ask Me Anything)- like event, the experts will be logged in and ready to answer any of your questions related to topics discussed in the Adobe Campaign Standard Customer Webinar on Product Update & Overview of Transition Opportunities scheduled for July 20th, 2023:

• Updates on the innovation strategy for Adobe Campaign Standard.
• A preview of the new user experience for Adobe Campaign v8.
• Migration strategy, tooling & automation, methodology and timing.
• A preview of Generative AI capabilities coming in Adobe Campaign v8.

Participating is easy:

• Add your Questions below by Replying to this thread. 
• Begin your Question with our hosts' Community Usernames: @ayushgupta, @Madhupriya and @btswann.
• Stand-by to watch the page as the experts weigh in during the hour, so that you can:
  • Clarify your questions
  • Ask follow up Qs and provide additional details
  • See Questions posted by other Community members to up-vote those that you find interesting
  • Discuss further with your Target Community member peers 

Meet the Experts

Bruce Swann is a Principal Product Marketing Manager for Adobe Campaign, focused on marketing and product strategy for Adobe Customer Journey Management solutions. He has over 20 years’ experience working with digital marketing disciplines like web analytics, social media, mobile marketing and email marketing, as well as marketing and CRM technologies, including marketing automation, predictive analytics and marketing resource management.

Ayush Gupta is a seasoned Product Manager with vast experience in CRM domain. He has overall 14+ years of experience in technology domain and 8+ years in B2B space. He is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product.

Madhupriya is responsible for product strategy and customer success. She has 10+ years of experience in technology industry and has worked across Product Management, Software Development and Business Development roles in B2B companies. She has extensive experince in building and scaling enterprise products from scratch.

 Something already coming to mind?

Add your related questions below any time before or during the Coffee Break on Thursday, August 3rd, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

[Madhupriya]

Hi All, 

Thank you for joining Webinar and those who couldn't don't worry we have a recording for you, please watch. I m a product manager for Adobe Campaign Classic and Campaign standard. Please feel free to ask any question on campaign v8, ACS to ACC migration, Gen AI etc.

[Sukrity_Wadhwa]

Thanks @Madhupriya & @btswann for taking out the time today for the Community.

A question that we get asked often by our customers is there concerns around the upgrade to the new version of Campaign that by when do a customer needs to upgrade?

[Madhupriya]

We want to encourage our customers to use 2023 as a year to plan for the upgrade. Adobe plans to release the new version of Adobe Campaign for general availability by 2023 year end. Adobe Account team will work with businesses on transition timelines that make sense for the respective business.

We feel that there should not be much concerns on the upgrade as v8 is coming with better user interface, higher speed and scalability etc.

For migration from ACS to ACC we are developing automated services to assist with businesses. We want to make upgrade process smooth and  minimize the level of effort it requires for any organization to upgrade. However, the level of effort may vary customer by customer based on the complexity of your deployment, data, and use cases. We will provide more details as developments progress and work with you closely to plan for the transition.

[Sukrity_Wadhwa]

Great! Good to know that. 
And, what is the expected level of effort that would be required once a customer decides to upgrade? Will upgrading require any kind of services that will have to be availed or provided from Adobe's side?

[Madhupriya]

Adobe is developing automated services to assist with upgrade process to minimize the level of effort it requires from businesses to upgrade. However, the level of effort may vary customer by customer based on the complexity of deployment, data, and use cases. We will provide more details as developments progress and work with you closely to plan for the transition.

[Sukrity_Wadhwa]

Yep, that totally makes sense. 

[lvhgrimes]

Is it possible to get a transcript or recording of the webinar from  Adobe Campaign Standard Customer Webinar on Product Update & Overview of Transition Opportunities scheduled for July 20th, 2023? Thank you so much!

[Madhupriya]

@lvhgrimes . Yes sure, please watch here: https://video.tv.adobe.com/v/3422275

[lvhgrimes]

Thank you!

[btswann]

We had a recent webinar with Adobe Campaign Standard customers to provide insights into roadmap, product innovations, and transition/upgrade opportunities. In case you missed it, the webinar is available on-demand: https://video.tv.adobe.com/v/3422275 .

[Sukrity_Wadhwa]

Thanks @Madhupriya & @btswann for taking out the time today to answer our queries. This was supremely helpful!

[Sukrity_Wadhwa]

Thanks @Madhupriya & @btswann for taking out the time today to answer our queries. This was supremely helpful!