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M
malexandre
Level 2
September 15, 2021
Solved

click-to-open rate on report

  • September 15, 2021
  • 2 replies
  • 2409 views

Hello, i have to modify the delivery summary report by adding a column regarding the click-to-open rate for each email.

 

Is it an existing metric on Adobe Campaign ?

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Best answer by Craig_Thonis

Hello,

 

Currently there is an enhancement request under CAMP-32499 for this metric to be included in future reporting.

 

Regards,

Craig

2 replies

ShrawanSaxena-1
Adobe Employee
ShrawanSaxena-1Adobe Employee
Adobe Employee
September 16, 2021

Hello,

I do not see any such OOB Metric in ACS.

 

https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/list-of-components-.html?lang=en

mbkass
mbkass
Level 3
September 16, 2021

I have asked Adobe about this before to see if it can be added, but they have not added it. for whatever reason, adobe seems unaware / not interested in adding this metric despite it being one of the key metrics in email marketing.

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe EmployeeAccepted solution
Adobe Employee
September 17, 2021

Hello,

 

Currently there is an enhancement request under CAMP-32499 for this metric to be included in future reporting.

 

Regards,

Craig

    C
    Carolin27
    December 12, 2022

    Hello together, 

     

    is there already an update for the CTO metric in Adobe Campaign?

    It seems that it's still not implemented: https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/list-of-components-.html?lang=en

     

    Best regards, 

    Carolin

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