Level 4

Calling Adobe Campaign just to send emails

Forum|Forum|8 years ago
August 23, 2017
3 replies
17297 views

HI

we have a scenario where the html for the email and the users will be provided by some external system and wants to use the campaign only to send the emails( push).

What is the best approach to do that or if you can point me to the right location.

thanks

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florentlb

Level 10

Hi,

You can design workflows that would import both the recipients (and store them in the database if needed) and trigger a delivery with the imported content.

You can also directly create a delivery where you would choose "target from a file" when defining the email target. In any type of email delivery you can import content from an HTML or ZIP (with html/css files) files.

What is your version of Adobe Campaign? You should be able to find useful information from the documentation home pages for your version:

Do not hesitate to share more details about your requirements so we can point you to the right direction.

Florent

V

vendimb15716755Author

Level 4

The reason that it want to use campaign is to get the delivery logs with bounce backs and other items.

The scenario is that the emails ( HTML ) is getting generated on the fly based on a recomendation engine and its a lot and complex logic that is done to generate that html. Also the html is customize to each and every users ( they get different content based on their preferences)

Currently they are using another provider by calling their API to send ( by sending the html and User email )

with that said whats the recommended approach or the best way to handle this ( just by switching the current email provider)?

thanks

K

Kumvi4r

Level 2

Hi Vendib,

Even if you have the Message Center module included in your Adobe Campaign 6.1 Cloud hosting contract, it could be quite expensive, because AC Cloud hosting fees are usually made on volume sent : so please check again carefully with your Adobe contact what costs these 12 millions of mails per week for your company, using Message Center.
And as Amit said, you may consider using alternative solution as Amazon SES if you don't need sophisticated features (you don't personalisation in your use case, you don't use html integration/customization blocks, nor interaction module).

But I do recommend having a look to Message Center if you think having other needs, other applications needing to have a transactional messaging system.

In your current use case, your recommendation engine will call the standard SOAP web service with some content parameters, the email address, the subject title and the html body. (Well, you should also have a parameter for raw text body, except if you use the standard possibility to generate txt from html, but usually better to do it yourself).

The solution of using JS (submitNotification) directly in a workflow of your marketing instance, while working technically speaking, is not adapted to large volumes to send because it would impact too much your standard campaigns management performance, as Amit Florent and me pointed out.

Regards
J-Serge

Hi J-Serge,

I can see in your post that we are able to pull the html content from campaign.But is it actual email content or just template we are getting out of that html?

Because I have a requirement to pull out the email content sent to the customer from campaign,Is there any way to pull the actual email content from campaign?If Yes, Can you please give me details on it

Thanks,

Kumar

Amit_Kumar

Level 10

Hi,

Are you planning to use personalization in Adobe campaign?

What will be the frequency, how many email i an hour for peak hours, Are you looking for Real time messaging?

there are so many question which will decide the best approach.

If you are planning to use Real time messaging, you have to use on Message center, with customisation to consume HTML.

If the volume is less, you can use the method suggested by Florent.

If you just want to use Adobe campaign like esp without using personalization, then why not use a simple SMTP server instead.

Regards,

Amit

V

vendimb15716755Author

Level 4

HI Amit

will not need the personalization. Will me about 12 millions emails weekly ( as this is some recommendation that goes out). as far as using the SMTP not sure what you mean by that . SMTP with another client other than campaign or using the AC as smtp? if thats an option I want to explore that if you can point me to a correct direction. all we need to track for this emails is the outbounds /bounce back and open rates.

Amit_Kumar

Level 10

Hi,

What I was suggesting, is using another service for this purpose. Adobe campaign counts broadlog as a communication sent so if you are using 12 million per week, it will be expensive if you are paying per broadlog entry to Adobe. I would rather use Amazon Simple Email Service (SES) - Cloud Email Sending Service if I don't need personalization capabilities in Adobe campaign.

SES provides better deliverability than Adobe campaign email deliverability.

If you want to use Adobe campaign than you have to configure Message center to process batch events in real time.

As J-Serge, suggested, Go with a dedicated instance MTA (message center) for these communications otherwise, it will impact your server performance.

I would recommend don't use js on your current marketing instance before consulting with Adobe, Probably they need to increase the js memory limit for your instance.

Regards,

Amit.

S

sidheshwarc5116

Level 3

Is there a way to directly import a file (with profile information including email addresses) into Adobe Campaign Standard with Profile data and simply send emails to that list ?

This will be a flat file which is already segmented and no need of suppressions or any other business criteria or reconciliation but needs the workflow to pickup the firstname, email addresses and loyalty ID from the file and personalize it in the creative and send to these email addresses.

Any help is much appreciated.

Thanks

Sid

naveens49375819

Level 3

Yes you can, just need to import list using data loading activity and create delivery template where you should configure external file in target mapping. Later you can use this template in your workflow.

Thanks

Naveen

S

sidheshwarc5116

Level 3

Thanks Naveen ,

I really appreciate your response on this.

I was able to resolve an issue of the delivery template because I didn't have the targeting mapping selected to external file. Once I did that and re-ran the workflow (I attached new delivery) the process is just showing as running and never delivering. In the delivery component it says the delivery failed. I have attached the screeenshots of my configurations if those help.

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