Blaclisted/Quarantined consumers

[aditya_raj]

Hi All,

Is it okay to target blacklisted emails when the brand wants to tell the consumers about loyalty program upgrade and wants them to use their existing points?

PS: It's a retail client.

[Craig_Thonis]

Hi Aditya,

In general, it would not be advised to email blacklisted customers. ISPs do not know why you are emailing or what you are emailing in that level of granularity and would likely see a client's emails to blacklisted clients as spam and block their IP.

[aditya_raj]

Thanks @Craig_Thonis !!

[DavidKangni · Accepted solution]

Hi Aditya,

Are you talking about blacklist from nmsAdress or Do no contact by Email (blacklistEmail) from nmsRecipient?

If it's the do not contact by Email, you can send a communication related to their profile (points expiration, status changes, profile update, password update/forgot)

if it's blacklist from nmsAddress, then you should not contact as it means their email address are incorrect or have an issue with ISPs.

Thanks,

David

[aditya_raj]

Thanks @DavidKangni !!