Session Title |
Description |
Speakers |
Build an Omnichannel Ecosystem That Connects with Customers |
Empowered customer can engage with a brand whenever and however they want. To deliver valuable experiences, marketers must understand and even anticipate when and how a customer engages. Hear how Comcast uses Adobe Campaign to provide...
|
Bruce Swann, Group Product Marketing Manager , Adobe | Natalie Cawley, Senior Manager, Campaign Management Systems, Comcast NBC Universal | Josh Mann, Head of Marketing Technology, Comcast
|
Find the Value of Adobe Campaign with Managed Cloud Services |
Learn about upgrading your on-premises or hybrid deployment of Adobe Campaign to Managed Cloud Services.
Discover how to:
- Lower the total cost of ownership by simplifying day-to-day activities and reducing IT...
|
Nick Hall, Sr. Director, DX Cloud Services , Adobe | Moinullah Ansari, Adobe
|
Improve Speed and Scale with Adobe Campaign Cloud Database Manager |
Adobe Campaign enables brands to deliver personalized cross-channel experiences in real time and at scale with a set of intelligent capabilities that make it easy to try, buy, and realize value. Learn how the new cloud database manager, coming... |
Thomas Jordy, Product Manager, Adobe | Christophe Protat, Senior Product Manager , Adobe
|
New Tools for Your Adobe Campaign Standard Toolbox |
Adobe Campaign Standard helps email and mobile marketers create, personalize, and deliver email marketing and mobile marketing campaigns at scale. Find out how we’re continuing to improve it to meet the needs of today’s modern marketer... |
Jon Leininger, Product Manager, Adobe
|
One-to-One Engagement with Journey Orchestration |
Use Journey Orchestration to activate data across channels, external systems, and touchpoints to create one-to-one experiences at scale and in real time.
In this session, learn about:
- Building blocks for creating 1:1...
|
Mickael Bentz, Sr, Product Manager, Adobe
|
SMS Channel Best Practices for Adobe Campaign |
The Adobe Campaign SMS channel is a remarkable marketing medium to instantly reach and connect with your subscribers with mass personalized delivery, text encodings, and automated opt-out management.
Learn about:
|
Archana Naik, Technical Support Engineer, Adobe Customer Care , Adobe
|
The Future of Customer Journey Management |
Marketers want to delight their customers with personalized cross-channel campaigns and surprise them with in-the-moment, one-to-one engagements throughout the customer journey. And, they want to do this at scale and with speed, sending... |
Bridgette Darling, Senior Product Marketing Manager, Adobe | Russ Lewis, Sr. Product Manager, Mobile , Adobe
|
The Marketer’s Manual: Small Steps Toward Big Wins |
Dixons Carphone is a leading omnichannel retailer of technology products and services operating through 932 stores and 16 websites in eight countries. With the right technology and datasets as a strong foundation for its digital transformation... |
Timo Kohlberg, Senior Manager & EMEA Lead Product Marketing , Adobe | Saul Lopes, Director of CRM , Dixons Carphone
|
What’s New with Adobe Campaign Classic |
Industry-leading Adobe Campaign Classic enables marketers and organizations to deliver exceptional and personalized cross-channel marketing campaigns at scale. In this session, learn about:
- Market trends and predictions shaping...
|
Stephane Bline, Director, Product Management , Adobe | J.J. Haglund, Adobe
|