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SOLVED

Action based email marketing

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Level 1

Hi,

Can Adobe campaign do Action based email marketing. if yes can you  give to documentation Thank you

1 Accepted Solution

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Correct answer by
Employee Advisor

Hi prashantd952756​,

Official documentation can be found here.

There is no single page in the documentation to suit your use case but the information is scattered through the product functionality.

As you might be aware, the email links are tracked and all tracking details are available in the recipient tracking logs table. Each record in this table is linked to recipient who opened the email and also the delivery that this link is part of.

So, you will have to prepare a workflow to get all recipients who opened a link for a certain delivery and then re-use them for targeting.

Regards,

Vipul Raghav

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2 Replies

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Correct answer by
Employee Advisor

Hi prashantd952756​,

Official documentation can be found here.

There is no single page in the documentation to suit your use case but the information is scattered through the product functionality.

As you might be aware, the email links are tracked and all tracking details are available in the recipient tracking logs table. Each record in this table is linked to recipient who opened the email and also the delivery that this link is part of.

So, you will have to prepare a workflow to get all recipients who opened a link for a certain delivery and then re-use them for targeting.

Regards,

Vipul Raghav

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Employee

Can you say more about what sort of action you want to use as a basis? Is it online behavior, purchases or response to past campaigns. The approach that you take will depend on what the Action is.

Regards,

Linda