The internet is home to a lot of information – which is awesome – but can also be overwhelming. Don’t fret! I’ve organized some best practices to follow for subject lines, preheaders, and preview text to help answer some questions you may have before creating your email!
Over half of the world (that’s a lot of people) uses email today, making it one of the most important channels of digital communication. Email marketing can be a tricky beast to tackle, though. There are many aspects that contribute to a successful email campaign, but what’s truly key in getting recipients to initially engage with an email are the subject line, preheader, and preview text.
So let’s get into it – what you need to know about all things subject lines, preheaders, and preview text.