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Sukrity_Wadhwa
Community Manager
Community Manager
September 13, 2022

How To Make Your Email Stand Out in The Inbox | Email Marketing Blog

  • September 13, 2022
  • 2 replies
  • 1189 views

Check out this blog post by bounteous about best practices while designing an email: How To Make Your Email Stand Out in The Inbox

 

Blog Abstract:

The internet is home to a lot of information – which is awesome – but can also be overwhelming. Don’t fret! I’ve organized some best practices to follow for subject lines, preheaders, and preview text to help answer some questions you may have before creating your email!

Over half of the world (that’s a lot of people) uses email today, making it one of the most important channels of digital communication. Email marketing can be a tricky beast to tackle, though. There are many aspects that contribute to a successful email campaign, but what’s truly key in getting recipients to initially engage with an email are the subject line, preheader, and preview text.

So let’s get into it – what you need to know about all things subject lines, preheaders, and preview text.

 

Complete Blog Post:

How To Make Your Email Stand Out in The Inbox

 

In case of queries, feel free to reach out through the below comment section.

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2 replies

StripedFox
Level 2
November 8, 2022

Hey @sukrity_wadhwa thank you for the blog post.

 

If I may add on the whole emoji-section of the blog that these sources might be interesting to look at:

Research on Emojis in the Subject Line - This study showed that using emojis in the subject line increased negative sentiment toward an email and did not increase the likelihood of an email being opened.

As well as this experiment showed similar results.

 

Maybe this also helps some people working on this topic.

 

Sukrity_Wadhwa
Community Manager
Community Manager
November 8, 2022

Hi @stripedfox,

Thanks for adding these valuable resources to this post. These are super insightful. 🙂 

Sukrity Wadhwa