Countless hours go into the planning and production of your email campaigns. If the emails bounce or ultimately land in your subscribers' spam folder, they will never be read, your Call-To-Action (CTA) won't be discovered, and you'll fall short of your revenue goals due to lost conversions. You can't afford to ignore deliverability and inbox placement. They are crucial to the success of your email marketing efforts.
Key Takeaways: 1. Calculate the potential impact email deliverability has on your bottom line 2. Learn how to increase conversions by optimizing deliverability 3. Understand deliverability metrics, what to monitor, and what tools to use
Bruce Swann, Principal Product Marketing Manager, Adobe