Adobe Summit 2023 | Adobe Campaign Session - Amplifying Real-Time Journeys & Outbound Marketing Campaigns

[Sukrity_Wadhwa]

Recording URL: Amplifying Real-Time Journeys & Outbound Marketing Campaigns

Session: Amplifying Real-Time Journeys & Outbound Marketing Campaigns

As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time.

In this session, you will learn:

• Use cases supported by Adobe Campaign and Adobe Journey Optimizer
• Strengths of each solution and how they complement each other
• Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together

Speaker(s)

• Brett Willis, Managing Director, Accenture
• Bruce Swann, Principal Product Marketing Manager

Product(s)

Adobe Campaign, Adobe Journey Optimizer

Recording: 

Amplifying Real-Time Journeys & Outbound Marketing Campaigns

Q&A

Please use this thread to ask questions related to this session.