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Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.
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Bonjour Adobe Campaign Community!
I'm happy to be here and answer any questions on our latest offering Managed Cloud Services and our latest major Adobe Campaign version.
Hope you have your coffee and are ready to chat! Shoot your questions over!
Hi @ArthurLacroix, Thanks for taking the time to answer our questions today!
Can you please highlight as to how Adobe Campaign Managed Cloud Services differ from AC Classic Hosted?
Hi Nimashaj, hope you are having a good day! Great question, Managed Cloud Services includes new best-in-class services with proactive oversight and timely alerting. Thanks to more automation and better self-service tools you will be more agile. We have optimized our IT infrastructure to give you better performance. We are focus on being preventive and not reactive to your platform activities with more proactive monitoring across availability, capacity and performance management. Our Customer Engineers for functional, technical or deliverability needs will be there to support you at any time. We will also have regular service reviews (monthly with Enterprise tier) and focus on continual service improvement.
Are there any features available in V7 that will be obsolete in V8?
Is there any migration guide doc for this?
Hi! We are working on the migration strategy and tooling from v7 to v8. More to come soon!
Good to have you here in the Community Coffee Break!
One question we get asked a lot is what is new in Adobe Campaign v8? What are the benefits and enhancement of v8?
Anytime! Another great question, to me, this new major version brings significant infrastructure, security, deliverability, and monitoring enhancements. It dramatically improves scale and speed, with the ability to manage a more significant number of customer profiles (200M). I have seen queries performing up to 200x faster, multi-petabyte scale, increased number of messages per hour, with up to 20M/hour batch and 1M/hour for transactional messages. Last but not least, the enhanced connections to the Adobe Experience Platform. We support data connectors with Adobe Experience Platform/RT-CDP, unified Customer Profile, Journey Optimizer so you are able to unlock new use cases such as the ability to add individualized real-time customer journeys to campaigns. You will be able to run queries and launch cross-channel campaigns at a never-before-seen scale! Save time, and gain efficiencies to spend more time focusing on your customer and come more often to our coffee break 🙂
Thanks for your response!
And, what’s the pricing policy like for Adobe Campaign v8?
Always $$ questions 🙂 it is available through Adobe Campaign Managed Cloud Services and priced based on Active Profile and per channel, like the previous version, with a flexible two-tier approach: Enterprise, our top tier, provides the best total cost of ownership option to you. With a more comprehensive cloud experience, managed according to customer-provided KPIs for workflow and throughput and a monthly meeting to review the platform, the performance, best practices, it will set you up for success. You will save time and focus more on your brand and customers. The Advanced tier delivers cost-effective performance if you prefer a lower-touch managed cloud experience. You have meetings bi-annually with the Adobe expert instead of monthly with Enterprise.
Does Adobe Campaign v8 solves the issue for running out of IDs?
Thanks in advance!
For now, some features are not available like Inbound interaction (planned for EO FY21), Distributed Marketing, Social channel, Surveys, Response Manager, MRM
Great question! ID 32 and attached SQL sequences in v7 are limited to around 2 billion unique values. In v8 it is now replaced by Universally Unique ID (UUID). UUID allows to break the limit of 2B+ unique ID. Please not that this ID is string based and not sequential. Examples: ID 32Bits: 1,035,605,523, UUID: e3eed855-9070-4fce-8e2f-846b7f3ed5f6.
Thanks a lot @ArthurLacroix for taking out the time to chat with us today! This was supremely helpful.