☕[Adobe Campaign Community Q&A Coffee Break] Sep 2nd, 8am PT: Arthur Lacroix, Product Marketing Manager☕ | Community
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Sukrity_Wadhwa
Community Manager
Community Manager
August 23, 2021

☕[Adobe Campaign Community Q&A Coffee Break] Sep 2nd, 8am PT: Arthur Lacroix, Product Marketing Manager☕

  • August 23, 2021
  • 4 replies
  • 4807 views

Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, September 2nd, 2021 @ 8am PT

 

Register here for this Adobe Campaign Community Q&A Coffee Break.

 

We'll be joined by Arthur Lacroix aka @arthurlacroix, Product Marketing Manager for Adobe Campaignwho will be signed in here to the Adobe Campaign Community to chat directly with you on this thread to take your Adobe Campaign questions pertaining to his areas of expertise: 

 

  • Moving Adobe Campaign to the Cloud -
    • Understanding migration paths to the cloud
    • Best practices
    • Managed Cloud Service overview

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Campaign Coffee Break topic on this thread
  • Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game

 

INSTRUCTIONS

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @arthurlacroix 

 

Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.

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4 replies

ArthurLacroix
Adobe Employee
Adobe Employee
September 2, 2021

Bonjour Adobe Campaign Community!

 

I'm happy to be here and answer any questions on our latest offering Managed Cloud Services and our latest major Adobe Campaign version.

 

Hope you have your coffee and are ready to chat! Shoot your questions over!

Arthur

NimashaJain
Adobe Employee
Adobe Employee
September 2, 2021

Hi @arthurlacroix, Thanks for taking the time to answer our questions today!
Can you please highlight as to how Adobe Campaign Managed Cloud Services differ from AC Classic Hosted?

ArthurLacroix
Adobe Employee
Adobe Employee
September 2, 2021

Hi Nimashaj, hope you are having a good day! Great question, Managed Cloud Services includes new best-in-class services with proactive oversight and timely alerting.  Thanks to more automation and better self-service tools you will be more agile. We have optimized our IT infrastructure to give you better performance. We are focus on being preventive and not reactive to your platform activities with more proactive monitoring across availability, capacity and performance management. Our Customer Engineers for functional, technical or deliverability needs will be there to support you at any time. We will also have regular service reviews (monthly with Enterprise tier) and focus on continual service improvement.

Sukrity_Wadhwa
Community Manager
Community Manager
September 2, 2021

Hi @arthurlacroix,

 

Good to have you here in the Community Coffee Break!

 

One question we get asked a lot is what is new in Adobe Campaign v8? What are the benefits and enhancement of v8?

Sukrity Wadhwa
ArthurLacroix
Adobe Employee
Adobe Employee
September 2, 2021

Anytime! Another great question, to me, this new major version brings significant infrastructure, security, deliverability, and monitoring enhancements. It dramatically improves scale and speed, with the ability to manage a more significant number of customer profiles (200M). I have seen queries performing up to 200x faster, multi-petabyte scale, increased number of messages per hour, with up to 20M/hour batch and 1M/hour for transactional messages. Last but not least, the enhanced connections to the Adobe Experience Platform. We support data connectors with Adobe Experience Platform/RT-CDP, unified Customer Profile, Journey Optimizer so you are able to unlock new use cases such as the ability to add individualized real-time customer journeys to campaigns. You will be able to run queries and launch cross-channel campaigns at a never-before-seen scale! Save time, and gain efficiencies to spend more time focusing on your customer and come more often to our coffee break 🙂 

 

Sukrity_Wadhwa
Community Manager
Community Manager
September 2, 2021

Thanks for your response! 

 

And, what’s the pricing policy like for Adobe Campaign v8?

Sukrity Wadhwa
Level 2
September 2, 2021

Hi @arthurlacroix,

 

Does Adobe Campaign v8 solves the issue for running out of IDs?


Thanks in advance!

Level 2
September 2, 2021

@arthurlacroix - Also, does it have the same features and channels as Adobe Campaign Classic v7?

ArthurLacroix
Adobe Employee
Adobe Employee
September 2, 2021

For now, some features are not available like Inbound interaction (planned for EO FY21), Distributed Marketing, Social channel, Surveys, Response Manager, MRM

Sukrity_Wadhwa
Community Manager
Community Manager
September 2, 2021

Thanks a lot @arthurlacroix for taking out the time to chat with us today! This was supremely helpful.

Sukrity Wadhwa