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☕[Adobe Campaign Community Q&A Coffee Break] 7/22/21, 8am PT: Scott Segrin, Principal Enterprise Architect☕

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Sukrity_Wadhwa
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02-07-2021

Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, July 22nd, 2021 @ 8am PT

 

Register here for this Adobe Campaign Community Q&A Coffee Break.

 

We'll be joined by Scott Segrin aka @scotts44930614, Principal Enterprise Architect for Adobe Campaignwho will be signed in here to the Adobe Campaign Community to chat directly with you on this thread to take your Adobe Campaign questions pertaining to his areas of expertise: 

  • Adobe Campaign Integrations -
    • Adobe Campaign + Experience Cloud Solutions,
    • Adobe campaign & Adobe Experience Platform, and
    • other 3rd party solutions

 

REQUIREMENTS TO PARTICIPATE 

  1. Must be signed in to the Community during the 1-hour period 
  2. Must post a Question about Adobe Campaign Coffee Break topic on this thread
  3. Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game

INSTRUCTIONS

  1. Click the blue “Reply” button at the bottom right corner of this post
  2. Begin your Question with @scotts44930614 
  3. When exchanging messages with Scott about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Scott

 

Sukrity_Wadhwa_1-1626706584871.jpegScott has over 10 years of experience in both campaign management with a concentrated focus on technical integrations and architecture. Scott has held roles as a Campaign Architect, Multi-Solution Architect, and most recently as an Enterprise Architect focused on Adobe Experience Platform. Scott uses his expertise and passion for problem solving to make recommendations for optimization, technical solutioning, and emphasizes adherence to best practices.

 

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22-07-2021

Hi everyone. Looking forward to answering your questions.

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22-07-2021

Hi @scotts44930614, Thanks for taking the time to answer our questions today!

This question was originally posted by Community member @rajendra07:
“we have created destination for Azure Event hubs and Amazon Kinesis in AEP. Now we want to create connection from Azure Event hubs or Amazon Kinesis to Adobe Campaign by creating External accounts. I have not found any documentation online from Adobe.

Is it possible to do that? Please let me know your suggestion on this. Thanks in advance!!”

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/is-it-possible-to-...

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22-07-2021

Hi Scott,

 

From your experience , What do you think are some key points while integrating AAM with Adobe Campaign.

 

This is one of the most widely used integrations and also one prone to many issues.

 

Regards,

Adhiyan

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22-07-2021

Good evening from Adobe Basel / Switzerland 🇨🇭

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22-07-2021

What is the best way to use ECID across all the channels to identify the users? Can I enable ECID for email campaigns, Landing pages for email from Campaign,  and web applications from Adobe Campaign, including subscription forms. ?

Is there any native support available from Adobe to co-relate users based on ECID or do we need to address that manually / Leverage any Adobe APIs to co-relate users? 

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22-07-2021


@Adhiyan wrote:

Hi Scott,

 

From your experience , What do you think are some key points while integrating AAM with Adobe Campaign.

 

This is one of the most widely used integrations and also one prone to many issues.

 

Regards,

Adhiyan


Hi Adhiyan, 

 

Thank you for posting the question. There are a few key points to note when setting up the integration. 

1. Be aware of the provisioning time for the integration. You can work with Adobe Client Care on this but it could take multiple days for provisioning to be completed. 

2. There is some latency with the sharing of audiences and could be 24-72 hours for getting data from AAM -> Campaign.

3. When doing the initial implementation, allow for extra time for testing as there is delay in segment sharing as mentioned in point 2. 

 

What are the use cases for your business for this integration?

 

Are you on Campaign Classic or Campaign Standard?

 

Additional documentation on this integration can be found here: https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-16470.html?lang=it-IT

 

Thank you, 

Scott

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@rohnj wrote:

What is the best way to use ECID across all the channels to identify the users? Can I enable ECID for email campaigns, Landing pages for email from Campaign,  and web applications from Adobe Campaign, including subscription forms. ?

Is there any native support available from Adobe to co-relate users based on ECID or do we need to address that manually / Leverage any Adobe APIs to co-relate users? 


Hi Rohn, 

 

Thank you for posting the question. 

 

Yes, ECID is typically what we use for sharing segments between ACC and AAM/AA/Target.

 

This is the documentation on it getting it configured: https://experienceleague.adobe.com/docs/campaign-classic/using/integrating-with-adobe-experience-clo...

 

Please be aware that using ECID is not as beneficial as using declared id (your known customer identifier). The reason being is because you will have a lower match rate when using ECID because the ECID in Adobe Campaign is only set for users by the Campaign tracking server and for customers that have clicked a link in an email you sent. 

 

Also: this ACC integrations page is a good to use as a reference as well: https://experienceleague.adobe.com/docs/campaign-classic/using/integrating-with-adobe-experience-clo...

 

Thanks, 

Scott

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@Sukrity_Wadhwa wrote:

Hi @scotts44930614, Thanks for taking the time to answer our questions today!

This question was originally posted by Community member @rajendra07:
“we have created destination for Azure Event hubs and Amazon Kinesis in AEP. Now we want to create connection from Azure Event hubs or Amazon Kinesis to Adobe Campaign by creating External accounts. I have not found any documentation online from Adobe.

Is it possible to do that? Please let me know your suggestion on this. Thanks in advance!!”

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/is-it-possible-to-...


Hi @rajendra07

 

What are the use cases for the sharing of data from AEP to Campaign? Campaign (classic and standard) doesn’t natively integrate with Azure Event Hubs or Amazon Kinesis but this can be explored as a configuration/customization in classic.

 

Thanks,

Scott

 

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22-07-2021

Thank you Scott

Is there any other suggested identifiers which we can use, if not ECID? 

We do have other business identifiers for some channels - but we wanted to use another identifier to correlate the users when such a business key is not available. 

Secondly, which is the source system that generates ECID-? Is it Adobe Analytics or is it somewhere else?