Server vs Process

[Sanjana12]

What is the difference between server and process? Is it tracking server or tracking process?

[ParthaSarathy]

Hi @Sanjana12 ,

When you activate tracking on an instance, the URLs in the deliveries are changed during sending to enable tracking.

The information on external URLs (whether secure or not) entered on this page of the deployment wizard is used to build the new URL. As well as this information, the modified link contains: the identifiers of the delivery, the recipient and the URL.

Tracking information is collected by Adobe Campaign on the tracking server(s) to enrich recipient profiles and the data linked to the delivery ( Tracking tabs).

Information on internal URLs is only used by the Adobe Campaign application server to contact the TRACKING SERVER.

Refer here to know more about tracking server

[ParthaSarathy]

Process - There is an technical workflow (internal name: tracking) which performs the recovery and consolidation of tracking information and update the tracking information in tracking log schema. This workflow will be triggered every 1 hour.

[akshaaga · Accepted solution]

The terms "server" and "process" refer to different components of the system architecture.

In the case of Adobe Campaign, the server provides the platform for creating, managing, and delivering marketing campaigns. The Adobe Campaign server is responsible for storing and processing data, running workflows, and delivering messages to customers.

A process, on the other hand, refers to an instance of a program that is running on a server. Adobe Campaign has several processes that run in the background to support different functions, such as tracking, data management, and content delivery.

Regarding "tracking server" and "tracking process," I assume you are referring to the tracking function in Adobe Campaign.

Tracking is the process of monitoring the delivery and performance of campaigns, as well as collecting data on customer interactions. The tracking process in Adobe Campaign collects data on campaign delivery, opens, clicks, conversions, and other metrics. The tracking server is the computer system or program that provides the tracking service for Adobe Campaign.