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lcharlwood
Level 2
September 25, 2020
解決済み

Recipient Versus Distinct Clicks

  • September 25, 2020
  • 2 の返信
  • 3984 ビュー

Hello.

 

Can someone explain the difference between how Adobe Campaign measures a recipient versus a distinct click please?

 

I've sent a 'live' test email to my email address to look at some new functionality. However, after clicking on some links a few times I've noticed in the 'Broadcast statistics' that clicks are at 200%. I believe this looks at distinct clicks but how can this be 200% as it's only been sent to me and I'm the only one who has clicked?

 

 

In the 'Tracking Indicators' report recipient clicks are 100% which is correct but am a bit confused about the % of the distinct clicks.

 

Any help would be appreciated.

 

Thanks.

 

Luke

 

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ベストアンサー prasannakumarmarru

@lcharlwood 

Distinct clicks on Campaign is based on source ids, not on recipients.

Lets say if you have two links in your delivery, and clicked on both of them, you will see two distinct clicks.

You can see the formula provided in doc Indicator Calculation 

if you are looking at @personclick(Distinct clicks on the population reached), the formula is Countdistinct(Iif([url/@type]=1, @source-id, 0))

Source id is unique to each link, hence if you click on two different links in same email , your distinct click count will be 2.

And the percentage of distinct clicks will be @distinctClicks whose formla is percent([indicators/@personClick], [indicators/@success])

personclick is 2 in your case(if you clicked on two different links), and success is only one(only sent to you), which makes 200% of distinct clicks.

 

If you have 5 links and clicked on all of them , you should see 500% distinct clicks. Thanks!

2 の返信

kapilKochar
kapilKochar
Level 6
September 26, 2020

Hey Luke,

 

Please refer below link to get details of each indicator calculation

 

Tracking indicators

 

Thanks,

Kapil

 

    L
    lcharlwood作成者
    Level 2
    September 28, 2020

    Hello @kapilkochar .

     

    Thank you very much for the link, that is very useful. However, would you expect the distinct clicks to be over 100% for this, in this case it is 200%, if I was the only person to receive and click on the links in the email?

     

    Thanks.

     

    Luke.

    prasannakumarmarru
    prasannakumarmarru回答
    Level 4
    September 30, 2020

    @lcharlwood 

    Distinct clicks on Campaign is based on source ids, not on recipients.

    Lets say if you have two links in your delivery, and clicked on both of them, you will see two distinct clicks.

    You can see the formula provided in doc Indicator Calculation 

    if you are looking at @personclick(Distinct clicks on the population reached), the formula is Countdistinct(Iif([url/@type]=1, @source-id, 0))

    Source id is unique to each link, hence if you click on two different links in same email , your distinct click count will be 2.

    And the percentage of distinct clicks will be @distinctClicks whose formla is percent([indicators/@personClick], [indicators/@success])

    personclick is 2 in your case(if you clicked on two different links), and success is only one(only sent to you), which makes 200% of distinct clicks.

     

    If you have 5 links and clicked on all of them , you should see 500% distinct clicks. Thanks!

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