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The 4th edition of the Campaign Community Lens newsletter is out now!

Opt-Out Links Not Recognized



Hi Experts,


We are noticing that our Opt-Out links are not being recognized for tracking, and we are having to manually adjust the tracking capabilities within the "Tracking & images" tab within the Delivery to select the "Opt-out" tracking label instead of "Enabled".


Is there a way to automate this so that whenever it recognizes our Opt-Out link, the tracking is automatically enabled for delivery reporting, and the Tracking column is always "Opt-out" for that link? See the screenshot for reference.


Thanks for the help in advance! correct.png

2 Replies


Community Advisor

Hi @rafiko ,

In the custom unsubscribe Personalization block > Source Tab, for the unsubscribe href provide _label and _type as below

<a href="<%=escapeUrl(recipient.cryptedId)%>" _label="Opt-out link" _type="optout">


(Disconnect and reconnect)

Now in delivery while calling this personalized block, in tracking it will automatically show type as 'Opt-out'





Community Advisor

If adding Unsubscription link directly in Email body (without calling personalization block), you can add _type="optout" in href tag



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