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PandolaVaz
Level 2
October 17, 2022
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Ip's configuration dedicated to a campaign type

  • October 17, 2022
  • 1 reply
  • 1520 views

hello team,
I wanted to understand if it is possible to configure delivery ips dedicated to a specific type of campaign? For example: I'm going to launch a high volume of campaigns for black friday, new Ips were acquired, so as not to impact the reputation of existing ips I want to configure blackfriday campaigns for these new ips, is this possible?

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Best answer by Shubham_Goyal__

Hi @pandolavaz ,

 

To achieve the above you can use a dedicated IP Affinity with your desired delivery IP's in your campaign environment.

For this you need to first add the desired Sending IPs under a new IP Affinity tag in your serverConf.xml of your campaign server once done then you can create a new IP affinity record in the campaign environment and at last use this IP affinity in your Typology.
Now, whenever you will be sending any deliveries with this Typology/Affinity the deliveries will be sent via those dedicated IP addresses.
To seek more clarity on the steps follow:
Manage outbound SMTP traffic with affinities 

Creation of IP affinity 

Br,

Shubham

1 reply

Shubham_Goyal__
Shubham_Goyal__Accepted solution
Level 6
October 18, 2022

Hi @pandolavaz ,

 

To achieve the above you can use a dedicated IP Affinity with your desired delivery IP's in your campaign environment.

For this you need to first add the desired Sending IPs under a new IP Affinity tag in your serverConf.xml of your campaign server once done then you can create a new IP affinity record in the campaign environment and at last use this IP affinity in your Typology.
Now, whenever you will be sending any deliveries with this Typology/Affinity the deliveries will be sent via those dedicated IP addresses.
To seek more clarity on the steps follow:
Manage outbound SMTP traffic with affinities 

Creation of IP affinity 

Br,

Shubham

    C
    Adobe Employee
    costa_n11Adobe Employee
    Adobe Employee
    October 18, 2022

    Hi @pandolavaz 

    What @shubham_goyal__ is correct however, if your IPs are brand new, you would still require to warm them up to ensure your ultimate deliverability on these IPs are achieved.

    Remember that introducing new IPs require warm up otherwise ISPs will most likely block (at worse) or throttle very slowly (at best) your emails...

    Have you planned to warm up these new IPs prior to the big day?

    Thanks

    Denis

     

      Shubham_Goyal__
      Shubham_Goyal__
      Level 6
      October 18, 2022

      Yes, @pandolavaz as @costa_n11 mentioned if you do not wish to hurt your deliverability/reputation then IP warm will be a crucial step before planning a huge send-out with brand-new IPs/Affinity 🙂 
      Hope you already have a warm-up plan in place also, you may refer to some of the below links:
      Advice of a fellow Delivaribilty consultant from Adobe in Adobe Campaign Community Q&A Coffee Break
      Increase your email reputation with IP warming 

       

      Br,

      Shubham

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