Implementing one-click list unsubscribe without sending subscribers to the denylist | Community
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J
Jackbayer13
Level 2
April 29, 2024
Question

Implementing one-click list unsubscribe without sending subscribers to the denylist

  • April 29, 2024
  • 3 replies
  • 5048 views

Hello,

 

Adobe Support have provided us with a web-app that will enable one-click list unsubscribe for our emails. However they told us that this function will send unsubscribers to the denylist. This process is not ideal because they are removed from emails for all divisions and products within our business, and these individuals cannot re-subscribe through our own permissions centre.

 

Adobe Support have said that if we want the function to unsubscribe individuals from the relevant division/product, 'you will have to modify the JS inside the above webapp accordingly'. We were not given any details of what sort of changes would be necessary, so can anyone shed any light on this? Would it be an entirely new web-app needed? Or can the existing out-of-the-box function be amended to fulfil this use case?

 

Thanks!

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3 replies

Parvesh_Parmar
Community Advisor
Parvesh_ParmarCommunity Advisor
Community Advisor
April 29, 2024

Hello @jackbayer13 ,

 

I believe you are referring to the one-click unsubscribe feature required for Google and Yahoo emails starting from June 1st.

For this, you need the Post API to unsubscribe silently when someone clicks on the unsubscribe link in real-time.

I have built the JSSP API for one client. This is a custom JSSP API.

In this API, we pass the hashed customer ID and consent type.

For example: https://demo.adobe.campaign/cus/unsubscribe.jssp?hasCusId=fsfsfsafsfwere&consentType="MarketingType1"

There, you can pass different consentType values for different divisions or products. I believe you have different custom subscribe fields for different products or divisions.

If you just pass the consentField value and customer ID, it automatically updates that field.

You don't need to change this JS for different products or divisions.

 

Regards,

Parvesh

 

Parvesh Parmar – Adobe Community Advisor https://www.linkedin.com/in/parvesh-parmar/
V
VedantVyas
May 20, 2024

Hi Parvesh,

Are you able to call the JSSP using post call?

 

I've tried WebApp , JSSP but the code on JSSP or webapp never executes.

When i remove mailTo from Header then i don't see unsub link in Gmail.

 

Is it possible to paste our JSSP code here ?

 

My guess is that POST call is not at all working

-Vedant

rahulkad29786
rahulkad29786
Level 4
May 20, 2024

Hi @vedantvyas ,
The WebApp code is working fine as when you call it using or providing the "CryptedId" for the recipient in the One-Click Unsub URL.
The JSSP logic will not work perfectly in case of One-Click List Unsubscribe as JSSP supports both POST & GET Call wherease for One-Click we need to have POST calls only, so the OOTB provided webapp package is the original solution for implementing One-Clck feature.

 

Further, Unsubsribe link is visible when you are having a Good IP repo for your domain and if you are trying sending the same test mails then delete the previous sent ones from Trash & SPam folder for the unsub link to get visible in the next test mail.

 

Hope that helps.

CampaignerForLife
CampaignerForLife
Level 5
April 30, 2024

Hello, could you post the code? 

J
Jackbayer13Author
Level 2
April 30, 2024

This is the script in the web-app that Adobe Support provided:

 

if (NL.isEmpty(ctx.@secret))
logError("invalid secret...");
var secret = decryptString(ctx.@secret);
if (NL.isEmpty(secret))
logError("invalid secret...");
this.secret = JSON.parse(secret);
if (NL.isEmpty(this.secret))
logError("invalid secret...");

if (this.secret.method != ctx.@_method ||
this.secret.identifier != ctx.@_identifier ||
this.secret.key != ctx.recipient.@_key ) {
logError("invalid secret...");
}

if( String(ctx.recipient.@id) != decryptString(this.secret.identifier) )
logError("The webApp inputs are corrupted.");

// remove descenants @_key to protecte against sql injection
var descendantNode = ctx.recipient.descendants();
for (var i = 0; i < descendantNode.length(); i++) {
delete descendantNode[i].@_key;
delete descendantNode[i].@_operation;
}

nms.subscription.Unsubscribe(ctx.vars.service, ctx.recipient)

rahulkad29786
rahulkad29786
Level 4
April 30, 2024

Hi @jackbayer13 ,
You can refer to the provided documentation at below link:-
https://experienceleague.adobe.com/en/docs/deliverability-learn/deliverability-best-practice-guide/additional-resources/campaign/acc-technical-recommendations#one-click-list-unsubscribe

Here u will get that Webapp package which you can import & install in ur environment.

Hope that helps.

Thanks

    J
    Jackbayer13Author
    Level 2
    April 30, 2024

    I think this is the web-app that was provided to us by Adobe Support. My question is can this web-app be amended to prevent unsubscribers being added to the blanket denylist.

    rahulkad29786
    rahulkad29786
    Level 4
    April 30, 2024

    Hi @jackbayer13 ,
    Yes, the script can be altered,as there is the Unsubscribe method being called upon in the script which is further being defined in standalone JS code. This method can be overwritten for further customisations.4

     

    Thanks

     

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