How to add Avatar for all the emails sending from Adobe campaign

[ignatius_dilip]

Hi Team,

For one of our project, the client is asking if there is any feasibility to add an email avatar for all the marketing communications sent from Adobe campaign. Here are the details below configured in Adobe Campaign

Subdomain = xxx.subdomain.com

Sender address = aaa@xxx.subdomain.com

Sender Name = Organization name (Eg: Anno Domini)

Gmail/Outlook Inbox =  AD

However client wants to replace AD -> Organisation logo (Image attached for reference)

Could you please provide a solution if this can be done from Adobe end via the control panel or from the Client's end

[SushantTrimukheD · Accepted solution]

Hi @ignatius_dilip,

The avatar you are referring to is called Brand Indicators for Message Identification (BIMI)

BIMI is a standard designed to allow brands to display their official logo alongside their emails in supported inboxes. It helps reinforce brand recognition and trust, while also improving email security. To implement BIMI, your emails must first pass DMARC authentication, ensuring that your domain isn’t being spoofed. Once DMARC is in place, you’ll need to create a BIMI record containing a URL to your brand’s logo in SVG format.

There are currently two types of BIMI records:

• Self-Asserted: You publish a BIMI record with a link to your logo, but without external verification that the logo belongs to your domain.

• Certified: In addition to the logo, you include a link to a Verified Mark Certificate (VMC) to prove ownership.

Support for these types varies by mailbox provider. For instance, Gmail only supports certified BIMI records. Obtaining a VMC typically involves applying through a certification process, which is currently limited to domains invited to participate in Google's BIMI pilot program.

https://bimigroup.org/all-about-bimi/

Thanks
Sushant Trimukhe

[ignatius_dilip]

Hi @SushantTrimukheD : Thanks for recommending the solution. Could you pls let me know the process of creating the BIMI record with vector image? Should it be done from Adobe end or client's end?

[GraceSm2]

The process of creating a BIMI (Brand Indicators for Message Identification) record with a vector image (SVG file) typically involves a few key steps, and it should be done from the client’s end, not Adobe’s.

Here's the process:

1. Prepare a Verified SVG Logo
   You'll need an SVG file in the BIMI-compatible Tiny PS format. This is a specific SVG format designed for email rendering. Make sure the logo is clean, centered, and meets BIMI specs. Tools like Adobe Illustrator can help you create or convert it into the proper format.

2. Host the Logo Publicly
   Upload the SVG logo to a secure HTTPS location on your domain (e.g., https://yourdomain.com/logo.svg). This must be publicly accessible and should not redirect.

3. Publish the BIMI DNS Record
   Create a BIMI DNS TXT record under the following subdomain:

   default._bimi.yourdomain.com

   Example record:

   v=BIMI1; l=https://yourdomain.com/logo.svg; a=https://yourdomain.com/vmc.pem

   • l is the link to the SVG logo.

   • a is optional and used if you have a Verified Mark Certificate (VMC). If you don’t have one, you can omit it—but note that Gmail and some providers require a VMC for logo display.

[ignatius_dilip]

Hi @GraceSm2 : Thanks for the detailed steps to create the BIMI record.