Expiring an audience in Campaign v8 | Adobe Higher Education
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JamesGr18
May 20, 2025
Répondu

Expiring an audience in Campaign v8

We are actively trying to manage the burgeoning number of audiences in AEP and then "downstream" in Campaign v8. I've been told to "expire" any no-longer-necessary audiences in both tools, but I'm not sure how to do this.

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Meilleure réponse par JamesGr18

Yes. I needed to look in ACCv8 at the list of audiences imported from AEP in the "AEP Audiences" folder/list and set the expiration date there. Thank you to everyone for your input.

3 commentaires

ParthaSarathy
Community Advisor
ParthaSarathyCommunity Advisor
Community Advisor
May 21, 2025

Hi @jamesgr18 ,

This depends on the business use cases. Either you can figure it out the inavtive audience by filtering the audience who doesn't have any engagement history in 2 or more years, or audience who has opted out from all channels and no longer wanted to be communicated via any channel.

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    Manoj_Kumar
    Community Advisor
    Manoj_KumarCommunity Advisor
    Community Advisor
    May 22, 2025

    Hello @jamesgr18  When data is shared from AEP to AC, the it creates a list in AC. You can set an expiry date in the list to automatically delete the data after the expiry date.

    Manoj  | https://themartech.pro
      J
      JamesGr18Auteur
      May 28, 2025

      Thank you. This is the part that I had forgotten - specifically where to do this expiration. It's done via the "folder" named 'AEP Audiences' in our environment.

      Sukrity_Wadhwa
      Community Manager
      Sukrity_WadhwaCommunity Manager
      Community Manager
      May 26, 2025

      Hi @jamesgr18,

      Were you able to resolve this query with the help of the provided solutions, or do you still need further assistance? Please let us know. If any of the answers were helpful in moving you closer to a resolution, even partially, we encourage you to mark the one that helped the most as the 'Correct Reply.'

      Thank you!

      Sukrity Wadhwa
      J
      JamesGr18AuteurRéponse
      May 28, 2025

      Yes. I needed to look in ACCv8 at the list of audiences imported from AEP in the "AEP Audiences" folder/list and set the expiration date there. Thank you to everyone for your input.

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