Distinguish between the apple machine opens and user opens for open tracking | Community
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Poonam_Dogra
Level 4
July 22, 2022
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Distinguish between the apple machine opens and user opens for open tracking

  • July 22, 2022
  • 1 reply
  • 1032 views

Hi all,

Is there a way to differentiate between the opens that are induced by apple machine from a user originated opens?

Since from the link: https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/e-mail-tracking-protection-ios15-latest-feature-open-rate-check/m-p/427248#M13291 information : "apple will download on a proxy server any single images from your incoming emails before downloading into the mail app: It will then generates a "false" positive open tracking".

 

Is there a way to differentiate the apple generated opens from the actual user generated opens in campaign classic- In the screenshot below, taken from the link: https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/additional-resources/technotes/apple-mail-privacy-faq.html

its mentioned that this is possible and many other providers have taken this measure. However the implementation is new [Is it something already possible in adobe campaign classic or is it something in progress and we might see in future upgrades?]

 

 

Providers like Sendgrid is doing this :  https://sendgrid.com/blog/apple-machine-open-indicator/

Is similar thing possible in campaign classic? or can be seen in future?

 

Thanks in advance!

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Best answer by Manoj_Kumar

Hello @poonam_dogra 

 

Sendgrid is able to do it because they are tracking on which IP the email was opened. If the email was opened on a proxy then the ISP of the IP will be Apple and this is marked as Open by Apple Machine else it will be considered a real user.

 

But this information is not available in AC.

 

1 reply

Manoj_Kumar
Community Advisor
Manoj_KumarCommunity AdvisorAccepted solution
Community Advisor
July 27, 2022

Hello @poonam_dogra 

 

Sendgrid is able to do it because they are tracking on which IP the email was opened. If the email was opened on a proxy then the ISP of the IP will be Apple and this is marked as Open by Apple Machine else it will be considered a real user.

 

But this information is not available in AC.

 

Manoj  | https://themartech.pro
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    PraveenMatsa
    Level 2
    July 27, 2022

    Thanks @_manoj_kumar_  for responding. 

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