Difference between Quarantined and Blacklisted Addresses | Community
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Sanjana12
Level 6
January 20, 2023
Solved

Difference between Quarantined and Blacklisted Addresses

  • January 20, 2023
  • 2 replies
  • 6362 views

Hello, what is the difference between quarantined and blacklisted addresses? 

Best answer by Shubham_Goyal__

Hi @sanjana12 ,

 

Following the difference between Quarantine addresses and Denylist (Blacklisted) addresses in adobe campaign:

 

Quarantine applies only to an address (email or phone number, etc.), not to the recipient profile itself. For example, a profile whose email address is quarantined can be targeted via phone number also if they update their profile and enter a new email address, and could then be targeted by delivery actions again. Likewise, if two profiles happen to have the same phone number, they will both be affected if the number is quarantined.

 

The quarantined addresses or phone numbers are displayed in the exclusion logs (for a delivery) or in the quarantine list (for the entire platform).

 

Being on the denylist, on the other hand, will result in the profile no longer being targeted by the delivery, such as after an unsubscription (opt-out), for a given channel. For example, if a profile on the denylist for the email channel has two email addresses, both addresses will be excluded from delivery.

 

Source: https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/monitoring-deliveries/understanding-quarantine-management.html?lang=en 

 

Br,

Shubham

2 replies

Shubham_Goyal__
Shubham_Goyal__Accepted solution
Level 6
January 20, 2023

Hi @sanjana12 ,

 

Following the difference between Quarantine addresses and Denylist (Blacklisted) addresses in adobe campaign:

 

Quarantine applies only to an address (email or phone number, etc.), not to the recipient profile itself. For example, a profile whose email address is quarantined can be targeted via phone number also if they update their profile and enter a new email address, and could then be targeted by delivery actions again. Likewise, if two profiles happen to have the same phone number, they will both be affected if the number is quarantined.

 

The quarantined addresses or phone numbers are displayed in the exclusion logs (for a delivery) or in the quarantine list (for the entire platform).

 

Being on the denylist, on the other hand, will result in the profile no longer being targeted by the delivery, such as after an unsubscription (opt-out), for a given channel. For example, if a profile on the denylist for the email channel has two email addresses, both addresses will be excluded from delivery.

 

Source: https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/monitoring-deliveries/understanding-quarantine-management.html?lang=en 

 

Br,

Shubham

    Ganesh5067
    Ganesh5067
    Level 2
    January 27, 2023

    In Adobe Campaign Classic, quarantined addresses refer to email addresses that have been flagged as potentially problematic, such as addresses that have bounced or generated a lot of unsubscribe requests. These addresses are generally temporarily suspended from receiving any further emails but can be removed from quarantine and re-activated at a later time.

    Blacklisted addresses, on the other hand, are email addresses that have been permanently removed from the mailing list. These addresses are typically added to the blacklist due to repeated violations, such as spam complaints or bounces, and will not receive any further emails.

    The main difference between quarantined and blacklisted addresses is that quarantined addresses can be reactivated while blacklisted addresses cannot.

      S
      Sanjana12Author
      Level 6
      January 27, 2023

      If an user opts out, will that profile be blacklisted?

      Ganesh5067
      Ganesh5067
      Level 2
      January 30, 2023

      So quarantined addresses are basically those addresses that are added to the suppression list?


      Yes, that's correct. Quarantined addresses are email addresses that have been added to a suppression list in Adobe Campaign Classic, typically due to reasons such as bounced emails, unsubscribes, or marking emails as spam. This helps to prevent sending emails to addresses that are unlikely to receive or engage with the emails, improving email deliverability and engagement rates.

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