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priyal_b
priyal_b
Level 3
May 8, 2020
Solved

Create deeplinks to apps within emails

  • May 8, 2020
  • 5 replies
  • 10797 views

Hi All,

Trying to explore options here to use email links to route to app from ac classic. I saw enabling mobile services with acquisition helps to create marketing links that route to an app, that requires creating universal/app links correct?

 

 

Does anyone know any other option or have used 3rd party integration with ac and brach/appflyer/custom options?

 

Thank you!

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Best answer by _Manoj_Kumar_

Hello @priyal_b ,

You can use Appflyers OneLine Deeplinking features where it will detect the device type and redirect the users. 

If the link is opened on the dekstop then it will redirect user to desktop website and if the device is mobile and app is installed then the app will open according to the url provided.
Here is the documentation available: https://support.appsflyer.com/hc/en-us/articles/360000724598-Deep-linking-with-OneLink-best-practices

The only concern with this approach is that, Appsflyer will have all the attribution report instead of adobe analytics.

Let me know if that helps.

Thanks.
Manoj

5 replies

Milan_Vucetic
Milan_Vucetic
Level 9
May 9, 2020

Hi @priyal_b ,

 

The challenge is that the link to your app is going to be different based on which mobile platform the user has. So in the perfect scenario, you want to change the link (and maybe the content) dynamically based on whether the user is on iOS, Android or Desktop.

For example, this code would open twitter profile in the Twitter app (if you have it installed) from an email:

<a href="twitter://user?screen_name=twitter_username">follow me</a> 

 

You may check this page: https://trendlineinteractive.com/launching-ios-apps-from-an-email-newsletter/

Another thing is what will happen if customer does not have installed targeted app (prefered redirect to app store).

 

Regards,

Milan

 

Regards,

Milan

_Manoj_Kumar_
Community Advisor
_Manoj_Kumar_Community AdvisorAccepted solution
Community Advisor
May 9, 2020

Hello @priyal_b ,

You can use Appflyers OneLine Deeplinking features where it will detect the device type and redirect the users. 

If the link is opened on the dekstop then it will redirect user to desktop website and if the device is mobile and app is installed then the app will open according to the url provided.
Here is the documentation available: https://support.appsflyer.com/hc/en-us/articles/360000724598-Deep-linking-with-OneLink-best-practices

The only concern with this approach is that, Appsflyer will have all the attribution report instead of adobe analytics.

Let me know if that helps.

Thanks.
Manoj

     Manoj     Find me on LinkedIn
    D
    DharmendraPa4
    August 29, 2024

    Hi Manoj, thanks for this information.

    My organisation is using Adobe journey optimiser and in the email channel we are using our branded domain and the links are wrapped with that branded domain.

    This process breaks the iOS universal link app experience and I am looking for solution for the same.

    I don't find AJO listed here in Appflyer ESP integration page.

     

    Let me know how to solve this ??

     

    https://support.appsflyer.com/hc/en-us/articles/360004556077-Email-service-provider-ESP-integration-guide

    _Manoj_Kumar_
    Community Advisor
    _Manoj_Kumar_Community Advisor
    Community Advisor
    August 29, 2024

    Hello @dharmendrapa4  You can use they key value pair option in push config setting and read those values for deeplinking without using the branded domain

         Manoj     Find me on LinkedIn
    Darren_Bowers
    Darren_Bowers
    Level 9
    May 10, 2020

    Hi @priyal_b we are currently working through an integration with Branch.io and ACC. Its a fairly straightforward setup from the Campaign side and the integration also continues to use the current click tracking that Campaign currently uses. Branch just intercepts the click request first, forwards the click track / open back to Campaign and then decides how to process your link based on your Branch dashboard settings. You can tell each link to deep link into the app or only open in a browser only depending on your use case.

    priyal_b
    priyal_bAuthor
    Level 3
    November 6, 2020

    Thanks all, I will check on this but trying to see if existing AC mobile framework helps in anyway to create universal link.

    Darren_Bowers
    Darren_Bowers
    Level 9
    November 8, 2020

    Hi @priyal_b - we have integrated Campaign Classic with Branch.io and Adobe Analytics to enable Universal Links with full attribution, so feel free to reach out if you need any help with integration. It is actually fairly simple but took a long time to figure out the best way to do this so our existing campaigns weren't affected. I also have some contacts within Branch and Adobe if you want to investigate this yourself for your environment.

    Cheers
    Darren

     

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